This case looks at Nawabi Fries, an experiential entrepreneurship project in an undergraduate course at the Islamia University of Bahawalpur. To move beyond traditional simulations, the instructor turned the classroom into a real-world venture lab. Students worked with Muhammad Asif, a daily-wage labourer facing serious financial hardship. Guided by effectuation theory and value-creation teaching, the students and Asif built a micro-enterprise with .....more

After only five months as president of the MBA Association at Northbridge Business School (Northbridge), 29-year-old Arjun Mehta faced a critical leadership decision: whether to revive the Global Leadership Summit, a prestigious international student leadership conference that had been dormant for six years. Arjun had to decide whether to pursue the revival at all, weighing reputational risk, institutional constraints, team capacity, and personal .....more

In 2020, Aditi Kaushik, a young female professional with experience in human resources and operations, was formally inducted into her family’s logistics business, Murti Supply Chain Solutions Pvt. Ltd. Her father, Sunil Kaushik, founded the company decades earlier and established it as a trusted name in supply chain and transportation services—and his legacy persisted. Family members at the company often bypassed Aditi; vendors hesitated to share .....more

Two friends, Alina Ahmed and Amer Haider, later joined by an adviser, Naeem Zafar, founded a company that offered security protocols and algorithms for connecting mobile devices to corporate enterprise servers. In Case A, Bitzer Mobile Inc., officially launched in 2020, is accepted into a respected accelerator with seed funding of US$50,000 to take the technology from idea to marketing. Key to this phase of the startup’s growth is establishing how .....more

B Case for product W47193.

In 2025, Laila, a senior manager at DuneStream Telecommunications (DST) in Qatar, faces a difficult career crossroads. She finds herself increasingly marginalized within an organization undergoing rapid and disorienting change. A recent merger has transformed DST from a relationship-driven telecom operator into a compliance-focused digital platform company. As the company’s structure shifts, norms of discretion and entrepreneurial pacing have been .....more

The newly appointed executive director of the master of business administration (MBA) program at the College of Business at BizHub University decided to use influencer marketing to address the declining enrollment trend in MBA programs, spearheading a campaign that partnered with a local influencer. By leveraging the influencer's established online presence and credibility, the campaign utilized Instagram and LinkedIn to share engaging and authentic .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

The COVID-19 pandemic abruptly disrupted school education in India, prompting the Ministry of Education to repurpose DIKSHA, a pre-existing digital platform for teacher training, as the country’s primary channel for remote learning. The platform scaled rapidly, reaching millions of students and teachers, and emerged as a national success story in crisis-driven digital innovation. When schools fully reopened, the Ministry of Education faced a strategic .....more

The United Villages Children’s Foundation’s (UVCF) Gram Bhavishya Yojana (GBY) program focused on holistic child development and protection in semi-rural areas of India by empowering local communities. Through participating in the United Nations Water, Sanitation, and Hygiene (WASH) program, GBY aimed to provide safe and accessible toilets in schools in an effort to increase student enrolment. A UVCF volunteer program officer assigned to assess the .....more