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Telkom South Africa: Business Model Innovation in a Changing Industry
作者姓名:Albert Wocke; Morris Mthombeni;
商品類型:Case (Field)商品編號:W25729
出版日期:2022/02/25內容長度:17 頁

In May 2021, the chief executive officer of Telkom SA SOC Limited (Telkom) in South Africa was facing a dilemma. Fifth generation (5G) technology was about to be introduced to the country’s communications industry. While Telkom had fared well during the COVID-19 global pandemic, even managing to gain market share from its much larger competitors, the anticipated release of additional coverage spectrum for the new 5G technology was going to put pressure .....more

Telkom South Africa: Business Model Innovation in a Changing Industry - Teaching Note
作者姓名:Albert Wocke; Morris Mthombeni;
 商品編號:W25730
出版日期:2022/02/25內容長度:10 頁

Teaching note for product W25729.

Google v. Oracle: Software Theft or Fair Use? - Teaching Note
作者姓名:Chris F. Kemerer; Matthew Sooy;
 商品編號:W25890
出版日期:2022/01/21內容長度:19 頁

Teaching note for product W25889.

Google v. Oracle: Software Theft or Fair Use?
作者姓名:Chris F. Kemerer; Matthew Sooy;
商品類型:Case (Pub Mat)商品編號:W25889
出版日期:2022/01/21內容長度:13 頁

This case explores a current but also enduring and widely relevant intersection of challenges facing managers who compete in rapidly evolving technology markets. In the landmark US$9 billion Google LLC v. Oracle America, Inc. case, Google LLC (Google) leads development of the now-ubiquitous Android mobile operating system, used by billions of people globally. However, many of the laws governing development were unclear, having been written before .....more

Harry Rosen: Digitizing Customer Relationships
作者姓名:Vania Sakelaris; Nicole R.D. Haggerty;
商品類型:Case (Field)商品編號:W27514
出版日期:2022/02/22內容長度:11 頁

Ian Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxury .....more

Harry Rosen: Digitizing Customer Relationships - Teaching Note
作者姓名:Vania Sakelaris; Nicole R.D. Haggerty;
 商品編號:W27515
出版日期:2022/02/22內容長度:12 頁

Teaching note for product W27514.

Jiuzhai Valley National Park: Data-Driven Economic Growth and Ecological Preservation
作者姓名:H. Brian Hwarng; Jianhua Ran;
商品類型:Case (Field)商品編號:9B18D002
出版日期:2018/01/26內容長度:20 頁

Since 2000, China’s Jiuzhai Valley National Park (Jiuzhai Valley) had been experiencing a sharp increase in the volume of tourists it received. The park contributed significantly to the surrounding area’s economy: in 2015 and 2016, it contributed more than 60 per cent of the total admission income received from the four major scenic parks within the Aba Tibetan and Qiang Autonomous Prefecture of Sichuan Province. However, pollution and noise due to .....more

UCB: Data is the New Drug
作者姓名:Stijn Viaene;
商品類型:Case (Field)商品編號:9B18E002
出版日期:2018/01/25內容長度:12 頁

At the end of 2012, the chief information officer (CIO) at UCB, a global pharmaceutical company based in Brussels, started to implement analytics as a service. Between 2012 and 2016, he put this vision into practice, introducing agile sprints and proving the competence of analytics within the organization, and at the beginning of 2016, he felt the company was ready to upgrade its analytics capability. As he prepared to meet with UCB’s chief executive .....more

UCB: Data is the New Drug - Teaching Note
作者姓名:Stijn Viaene;
商品類型:商品編號:8B18E002
出版日期:2018/01/25內容長度:14 頁

Teaching note for product 9B18E002.

eLengo: Building Business Models to Address Macro-Opportunities (A)
作者姓名:Nicole R.D. Haggerty; Trevor Wright;
商品類型:Case (Field)商品編號:9B19E014
出版日期:2019/09/06內容長度:8 頁

By the end of 2018, a recent business program graduate had found that his first social enterprise had been a success, and he wanted to start his next venture in the Kenyan agricultural market. He identified three challenges in this area—climate change, lack of market access, and ineffective education systems—and he wanted to try to address one of these with a new business. Case A explores how he needed to perform a market assessment to understand .....more

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