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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Teaching Note |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W47987 |
| 出版日期：2026/12/02 | 內容長度：13 頁 |
Teaching note for product W47986.
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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Student Spreadsheet |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W47988 |
| 出版日期：2026/12/02 | 內容長度：61 頁 |
Student Spreadsheet to accompany product W47177.
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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Instructor Spreadsheet |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W49333 |
| 出版日期：2026/12/02 | 內容長度：66 頁 |
Instructor Spreadsheet to accompany product W47987.
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| Happy Lamb: Global Expansion at a Crossroads - Teaching Note |
| 作者姓名：Ting Liu, Fangxue Luo, Paul W. Beamish, Liman Zhao |
| | 商品編號：W50117 |
| 出版日期：2026/05/27 | 內容長度：12 頁 |
Teaching note for product W50116.
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| Happy Lamb: Global Expansion at a Crossroads |
| 作者姓名：Ting Liu, Fangxue Luo, Paul W. Beamish, Liman Zhao |
| 商品類型：Case (Field) | 商品編號：W50116 |
| 出版日期：2026/05/27 | 內容長度：13 頁 |
Happy Lamb International Catering Chain (Happy Lamb) was an international hot pot restaurant chain, founded in Boston in 2016 and since steadily expanding to 40 stores outside China. From inception, Happy Lamb remained committed to its core concept of Mongolian hot pot, adopting a strategy focused on Western markets. The company actively pursued localization throughout its globalization process—from building product competitiveness and supply chain .....more
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| Chartright Air Group: People First at 41,000 Feet |
| 作者姓名：W. G. Will Zhao, Faisal Abdel Wahid |
| 商品類型：Case (Field) | 商品編號：W50184 |
| 出版日期：2026/05/25 | 內容長度：12 頁 |
In February 2026, Andrew Money, vice-president of flight operations and chief pilot at Chartright Air Group (Chartright), faced a strategic question about how to sustain and scale of the people-first culture that had become the company’s most significant competitive advantage. Chartright was founded in 1987 and had been led since 2003 by Adam Keller, its president. Keller had transformed a struggling 5-aircraft operator into Canada’s largest private .....more
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| Sephora Kids: Should Retailers Target Them? - Teaching Note |
| 作者姓名：Fabrizio Di Muro |
| | 商品編號：W49068 |
| 出版日期：2026/05/25 | 內容長度：12 頁 |
Teaching note for product W49067.
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| Sephora Kids: Should Retailers Target Them? |
| 作者姓名：Fabrizio Di Muro |
| 商品類型：Case (Pub Mat) | 商品編號：W49067 |
| 出版日期：2026/05/25 | 內容長度：11 頁 |
The term Sephora kids referred to young children who showed significant interest in beauty products, such as skin care and makeup. The ethics of targeting young children was debatable. At the same time, kids' interest in beauty products was expected to remain strong. Also, only one-third of Sephora kids were spending their money at Sephora (the beauty retailer owned by Moet Hennessy Louis Vuitton (LVMH)). In Canada, Shoppers Drug Mart Inc. (Shoppers .....more
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| Al Abdalla: How the Brand Positioned Itself as the Original |
| 作者姓名：Zeina Harfoush, Randa Salamoun, Maria Khoury, Yasmina Francis |
| 商品類型：Case (Field) | 商品編號：W48178 |
| 出版日期：2026/05/22 | 內容長度：10 頁 |
In early April 2025, Hussein Hakim, general manager of Al Abdalla Restaurants, a popular Lebanese fast-food chain renowned for its charcoal-grilled chicken, was confronted with an unexpected challenge after launching a humorous advertising campaign. The campaign capitalized on Lebanese sarcasm to position the brand as the authentic and superior choice in a crowded market. Then a new competitor emerged, publicly embracing the advertising campaign to .....more
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| Al Abdalla: How the Brand Positioned Itself as the Original – Teaching Note |
| 作者姓名：Zeina Harfoush, Randa Salamoun, Maria Khoury, Yasmina Francis |
| | 商品編號：W48179 |
| 出版日期：2026/05/22 | 內容長度：13 頁 |
Teaching note for product W48178.
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