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Coaching for Performance Management: Asia Edition - Manager Feedback Sheet |
作者姓名:Jane M. Howell; Ken Mark |
商品類型:Supplement | 商品編號:7B11C024 |
出版日期:2012/01/13 | 內容長度:1 頁 |
Manager feedback sheet for product 9B11C024, 9B11C025, 9B11C026, 9B11C027, 9B11C028, 9B11C029 and 9B11C030.
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Acorai AB: Marketing “Listening to Your Heart With AI" - Teaching Note |
作者姓名:June Cotte, Ramasastry Chandrasekhar |
商品類型: | 商品編號:W42615 |
出版日期:2025/02/27 | 內容長度:7 頁 |
Teaching note for product W42614.
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Bankinter Growth Options During the Spanish Crisis - Teaching Note |
作者姓名:Eric Duca; Lidija Lovreta |
商品類型: | 商品編號:8B15N024 |
出版日期:2015/11/13 | 內容長度:9 頁 |
Teaching note for product 9B15N024.
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Brands for Less: Navigating Expansion into Southeast Asia - Teaching Note |
作者姓名:Samer Hajjar, Omar Itani |
商品類型: | 商品編號:W41827 |
出版日期:2025/03/26 | 內容長度:8 頁 |
Teaching note for product W41826.
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Shandong Gold's Proposed Acquisition of TMAC in the High Arctic - Teaching Note |
作者姓名:Su Liu; Paul W. Beamish; Alex Beamish |
商品類型: | 商品編號:8B21M059 |
出版日期:2021/05/31 | 內容長度:14 頁 |
Teaching note for product 8B21M059.
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Northern Telecom: Millennium Payphone System |
作者姓名:Michael R. Pearce |
商品類型:Case | 商品編號:9A92A019 |
出版日期:1993/01/21 | 內容長度:45 頁 |
Northern Telecom Canada is launching its new payphone system, Millennium. The marketing director for the new line of pay telephones is considering how to price the terminal part of the system. There are many considerations, including an extensive evaluation of the economic value of the system to the telephone company's customers, pay telephone agents, users and, of course, Northern Telecom itself. A complete marketing plan is required to sell .....more
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Flower Auction Westland: The Cosmos Project |
作者姓名:Duncan G. Copeland; Iain Spooner |
商品類型:Case (Field) | 商品編號:9A94E001 |
出版日期:1994/01/28 | 內容長度:17 頁 |
The manager of information and technology at a flower auction house must decide on the pace at which information technology changes should be introduced. The issues raised in the case pertain to the formulation and implementation of information technology strategies, and illustrate the potentially integrative role of information technology, different levels of information technology strategy, online bidding, and the establishment and maintenance of .....more
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Voestalpine AG (B) |
作者姓名:Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett;Brett Matthews |
商品類型:Supplement | 商品編號:9B07M033 |
出版日期:2008/06/02 | 內容長度:11 頁 |
This supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.
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Starbucks: Crisis of Confidence |
作者姓名:Mary M. Crossan |
商品類型:Supplement | 商品編號:9B08M029 |
出版日期:2008/06/05 | 內容長度:1 頁 |
This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.
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Tata Motors' Integration of Daewoo Commercial Vehicle Company |
作者姓名:Meera Harish; Sanjay Singh; Kulwant Singh |
商品類型:Case (Field) | 商品編號:9B08M095 |
出版日期:2009/02/02 | 內容長度:8 頁 |
In January 2004, the chairman of the India-based Tata Group, announced that the Tata Group would focus its efforts on international expansion to become globally competitive. This largely domestic vehicle manufacturing firm subsequently acquired a leading established South Korean firm, Daewoo Commercial Vehicle Company (DCVC). This case complements the case Tata Motors' Acquisition of Daewoo Commercial Vehicles Company, #9B08M094. Commencing from .....more
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