您目前瀏覽的商品類型是:Translation

資料筆數共計 135 筆,共計 14 頁 進階搜尋

12345678910...>>
Hopax (A) (Traditional Chinese version)
作者姓名:Jean-Louis Schaan; Yung-Chien Lou;
商品類型:Translation商品編號:9B10MT04
出版日期:2012/04/11內容長度:9 頁

The three-case series is about how a medium-sized Taiwanese company approached competition with 3M in global markets. The series covers a 14-year period. The A case starts in 1994, when 3M decides to launch a lawsuit against companies (including Hopax) selling repositionable notes that compete with 3M's highly successful Post-It notes in the United States. How should Hopax respond? The B case explains that, unlike the other players, Hopax decides .....more

Hopax (B) (Traditional Chinese version)
作者姓名:Jean-Louis Schaan; Yung-Chien Lou; Yung-Chien Lou;
商品類型:Translation商品編號:9B10MT05
出版日期:2012/04/11內容長度:1 頁

This supplement to Hopax (A), product number 9B10M004, explains that, unlike the other players, Hopax decides to fight in court after Staples, Hopax's largest customer in the United States, decides to cancel its contract.

Hopax (C) (Simplified Chinese version)
作者姓名:Jean-Louis Schaan; Yung-Chien Lou;
商品類型:Translation商品編號:9B10MC06
出版日期:2012/04/07內容長度:9 頁

This supplement to Hopax (A), product number 9B10M004, recounts the events that followed until 2008 and explains how the company applied principles of judo strategy to become the second largest supplier of repositionable notes in the world.

Unimicron Technology Corporation (Traditional Chinese version)
作者姓名:Deborah Compeau; Eugenia Huang;
商品類型:Translation商品編號:9B10ET03
出版日期:2012/03/28內容長度:17 頁

The president of Unimicron must evaluate the degree to which the company's information systems support its business strategy. The case provides an extensive review of the company's history, its strategy and its key competitive and organizational moves. The case reviews the way in which information systems are used in the company, and challenges students to assess the degree of fit between strategy, organization and technology.

A Non-Traditional Female Entrepreneur (A) (Traditional Chinese version)
作者姓名:W. Glenn Rowe; Yeh-Yun (Carol) Lin;
商品類型:Translation商品編號:9B11MT16
出版日期:2012/03/19內容長度:16 頁

The president and founder of New Deantronics (ND), launched her sales office in San Francisco, California, in 1985 and then set up her factory in Taiwan in 1987. Without any technical background or prior experience, through her system of management strategy and management philosophy, the president built ND's reputation as a trusted manufacturer and developer of medical devices. All ND products were directly exported to large global health-care .....more

A Non-Traditional Female Entrepreneur (B) (Traditional Chinese version)
作者姓名:W. Glenn Rowe; Yeh-Yun (Carol) Lin;
商品類型:Translation商品編號:9B11MT17
出版日期:2012/03/19內容長度:2 頁

This is a supplement to 9B11M016.The president and founder of New Deantronics (ND), launched her sales office in San Francisco, California, in 1985 and then set up her factory in Taiwan in 1987. Without any technical background or prior experience, through her system of management strategy and management philosophy, the president built ND's reputation as a trusted manufacturer and developer of medical devices. All ND products were directly exported .....more

A Non-Traditional Female Entrepreneur (C) (Traditional Chinese version)
作者姓名:W. Glenn Rowe; Yeh-Yun (Carol) Lin;
商品類型:Translation商品編號:9B11MT18
出版日期:2012/03/19內容長度:4 頁

This is a supplement to 9B11M016. The president and founder of New Deantronics (ND), launched her sales office in San Francisco, California, in 1985 and then set up her factory in Taiwan in 1987. Without any technical background or prior experience, through her system of management strategy and management philosophy, the president built ND's reputation as a trusted manufacturer and developer of medical devices. All ND products were directly exported .....more

KKBOX (Simplified Chinese version)
作者姓名:Darren Meister; Soe-Tsyr Yuan
商品類型:Translation商品編號:9B11DC12
出版日期:2012/02/27內容長度:13 頁

The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors contributing to the profitability of KKBOX. Looking for growth, service internationalization has made KKBOX increase their involvement in international operations adapting its strategy, resources and structure. .....more

Dupont Teflon: China Brand Strategy (Traditional Chinese version)
作者姓名:Kent E. Neupert
商品類型:Translation商品編號:9A99MT05
出版日期:2010/09/23內容長度:11 頁

DuPont had spent six years helping licensee manufacturers to develop the domestic market for non-stick cookware. While DuPont Teflon brand coating held 80 per cent of the non-stick market, the non-stick market overall represented 2 per cent of the domestic cookware market. Moreover, the amount of money spent on developing the non-stick market exceeded the revenue that DuPont received in the Chinese market. If DuPont decided to take a different role .....more

Taiwan Taxi's iCall System: Realizing the Value of GPS-Dispatch Systems (Traditional Chinese version)
作者姓名:Deborah Compeau; Rueylin Hsiao; Sheng-Tsung Hou
商品類型:Translation商品編號:9B09ET21
出版日期:2010/08/10內容長度:24 頁

The chief executive officer (CEO) of Taiwan Taxi must assess the adoption of iCall by the firm's taxi drivers. When originally conceived, iCall was supposed to be the basis for substantial growth in the number of taxi drivers signing up with Taiwan Taxi. But even after many years, adoption still lags behind the plan. The CEO must assess the reasons for the slower adoption of iCall and make recommendations on whether to revise the goal or improve .....more

12345678910...>>