The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

In this article, the Dean of Western University’s Ivey Business School offers reflections on what business leaders should do as AI embeds itself in our day-to-day working lives. This article offers timeless advice because it is about how businesses should adapt in the face of technological change. Externally, leaders have a strategic imperative to create and maintain a distinctive value proposition in the face of strong AI-enabled forces for convergence. .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 Fox International Case Writing Competition </strong> </p><br> In February 2023, Derek Mobley filed a lawsuit against Workday Inc., claiming its AI hiring tools discriminated against Black candidates. The lawsuit accused Workday of violating civil rights laws and aiding discrimination under California’s Fair Employment and Housing Act. While AI .....more

Teaching note for product W42546.

In May 2021, Chief People Officer Samira Eramdani needed to identify the optimal way to expand the operations of Gebeya Inc. (Gebeya). For the past few years, Gebeya had grown its virtual platform, which matched freelancers with companies that needed their services. There was strong engagement by both talent and clients with Gebeya’s offerings, and it was time to seize the next opportunity. In terms of location, Gebeya planned to pursue all geographical .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

Teaching note for product W42603.

On June 16, 2024, the chief executive officer (CEO), founder, and director of V21 Group of Ventures (V21), a real estate conglomerate based in Pune, India, was preparing to meet with members of a housing society in Mumbai to finalize the agreement for a residential reconstruction project. While the CEO had successfully built five real estate ventures, this was V21’s first project in the challenging field of real estate development, and it presented .....more

Teaching note for product W41515.