Schneider Electric (SE) acquired Larsen and Toubro (L&T) Limited’s electrical and automation business in 2020, with rights to use the L&T Switchgear brand for five years. As this period closed, SE began transitioning the portfolio to Lauritz Knudsen Electrical and Automation (LK), launching the new brand in May 2024. The change was about more than just legal or marketing; it was a shift in identity in one of SE’s most critical markets. Employees remained deeply connected to the L&T legacy, creating internal challenges of alignment, trust, and commitment. The LK Ambassador Program was introduced to address these issues, but leaders now faced decisions on how to sustain momentum and design the next phase of the transition.
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