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Did I Just Cross the Line and Harass a Colleague?
作者姓名:Karen MacMillan
商品類型:Case (Gen Exp)商品編號:W42603
出版日期:2025/10/02內容長度:5 頁

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

Did I Just Cross the Line and Harass a Colleague? - Teaching Note
作者姓名:Karen MacMillan
商品類型:商品編號:W42604
出版日期:2025/10/02內容長度:10 頁

Teaching note for product W42603.

The Clueless: Navigating an Ethical AI Marketing Dilemma - Teaching Note
作者姓名:Sandip Pradhan, Manojit Chattopadhyay
商品類型:商品編號:W39697
出版日期:2025/09/01內容長度:16 頁

Teaching note for product #W39696.

The Clueless: Navigating an Ethical AI Marketing Dilemma
作者姓名:Sandip Pradhan, Manojit Chattopadhyay
商品類型:Case (Pub Mat)商品編號:W39696
出版日期:2025/09/01內容長度:9 頁

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

Tongwei: Specialization or Integration
作者姓名:Yi Liao, Huangen Chen, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen
商品類型:Case (Field)商品編號:W39360
出版日期:2025/09/01內容長度:12 頁

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Tongwei: Specialization or Integration - Teaching Note
作者姓名:Huangen Chen, Yi Liao, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen
商品類型:商品編號:W39361
出版日期:2025/09/01內容長度:8 頁

Teaching note for product #W39360.

Net Zero is Dead. Long Live Net Zero
作者姓名:Michael E. Raynor
商品類型:Article商品編號:W43341
出版日期:2025/07/02內容長度:14 頁

Companies can’t reach corporate net zero, but with new approaches to carbon markets, they can get the planet there.

Carlsberg Group: Decarbonizing Draught Beer
作者姓名:Vinicio Di Iorio, Jury Gualandris, Francesco Testa, Camille Pradies
商品類型:Case (Pub Mat)商品編號:W41562
出版日期:2025/07/02內容長度:12 頁

Carlsberg Breweries A/S, a global brewing leader based in Denmark, aimed to reduce the environmental impact of traditional draught beer systems, which contributed to carbon dioxide (CO2) emissions through the use of CO2 tanks and the transportation of heavy steel kegs. Carlsberg developed the DraughtMaster system, which replaced CO2 tanks with recyclable plastic kegs, reducing emissions but raising concerns about plastic waste. In late 2021, Carlsberg’s .....more

Carlsberg Group: Decarbonizing Draught Beer - Teaching Note
作者姓名:Vinicio Di Iorio, Jury Gualandris, Francesco Testa, Camille Pradies
商品類型:商品編號:W41563
出版日期:2025/07/02內容長度:14 頁

Teaching note for product W41562.

Incognito Market: Trust Among Criminals?
作者姓名:Oliver Schilke, Maria Arantes, Gabriel Rossman
商品類型:Case (Pub Mat)商品編號:W39470
出版日期:2025/06/01內容長度:5 頁

The Incognito Market was a notorious dark web marketplace that operated from 2020 to 2024, facilitating over US$100 million in illegal transactions. Founded by the enigmatic “Pharaoh,” this platform thrived by leveraging sophisticated trust-building mechanisms among criminals. However, in early 2024, Pharaoh executed an exit scam that evolved into an extortion scheme, threatening to expose user data unless ransoms were paid, highlighting the complexities .....more

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