A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

Teaching note for product W42603.

Teaching note for product #W39696.

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Teaching note for product #W39360.

Companies can’t reach corporate net zero, but with new approaches to carbon markets, they can get the planet there.

Carlsberg Breweries A/S, a global brewing leader based in Denmark, aimed to reduce the environmental impact of traditional draught beer systems, which contributed to carbon dioxide (CO2) emissions through the use of CO2 tanks and the transportation of heavy steel kegs. Carlsberg developed the DraughtMaster system, which replaced CO2 tanks with recyclable plastic kegs, reducing emissions but raising concerns about plastic waste. In late 2021, Carlsberg’s .....more

Teaching note for product W41562.

The Incognito Market was a notorious dark web marketplace that operated from 2020 to 2024, facilitating over US$100 million in illegal transactions. Founded by the enigmatic “Pharaoh,” this platform thrived by leveraging sophisticated trust-building mechanisms among criminals. However, in early 2024, Pharaoh executed an exit scam that evolved into an extortion scheme, threatening to expose user data unless ransoms were paid, highlighting the complexities .....more