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| DOUBL Vision: Hard Decisions in an Early-Stage Start-Up |
| 作者姓名：Lexi Wright, Janice Byrne, Bryn Davis Williams, Jessica Bosman |
| 商品類型：Case (Field) | 商品編號：W42380 |
| 出版日期：2025/11/03 | 內容長度：8 頁 |
The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more
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| DOUBL Vision: Hard Decisions in an Early-Stage Start-Up - Teaching Note |
| 作者姓名：Lexi Wright, Janice Byrne, Bryn Davis Williams, Jessica Bosman |
| 商品類型：Note | 商品編號：W42381 |
| 出版日期：2025/11/03 | 內容長度：12 頁 |
Teaching note for product W42380.
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| Did I Just Cross the Line and Harass a Colleague? |
| 作者姓名：Karen MacMillan |
| 商品類型：Case (Gen Exp) | 商品編號：W42603 |
| 出版日期：2025/10/02 | 內容長度：5 頁 |
A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more
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| Did I Just Cross the Line and Harass a Colleague? - Teaching Note |
| 作者姓名：Karen MacMillan |
| 商品類型：Note | 商品編號：W42604 |
| 出版日期：2025/10/02 | 內容長度：10 頁 |
Teaching note for product W42603.
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| Tongwei: Specialization or Integration |
| 作者姓名：Yi Liao, Huangen Chen, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen |
| 商品類型：Case (Field) | 商品編號：W39360 |
| 出版日期：2025/09/01 | 內容長度：12 頁 |
Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more
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| Tongwei: Specialization or Integration - Teaching Note |
| 作者姓名：Huangen Chen, Yi Liao, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen |
| 商品類型：Note | 商品編號：W39361 |
| 出版日期：2025/09/01 | 內容長度：8 頁 |
Teaching note for product #W39360.
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| The Clueless: Navigating an Ethical AI Marketing Dilemma - Teaching Note |
| 作者姓名：Sandip Pradhan, Manojit Chattopadhyay |
| 商品類型：Note | 商品編號：W39697 |
| 出版日期：2025/09/01 | 內容長度：16 頁 |
Teaching note for product #W39696.
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| The Clueless: Navigating an Ethical AI Marketing Dilemma |
| 作者姓名：Sandip Pradhan, Manojit Chattopadhyay |
| 商品類型：Case (Pub Mat) | 商品編號：W39696 |
| 出版日期：2025/09/01 | 內容長度：9 頁 |
In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more
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| Managing a Shared Resource: Forest Management in Northern Saskatchewan (B) |
| 作者姓名：Ann C. Frost, Chris Street |
| 商品類型：Supplement | 商品編號：W46281 |
| 出版日期：2025/08/27 | 內容長度：2 頁 |
Supplement for product W46279.
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| Managing a Shared Resource: Forest Management in Northern Saskatchewan (C) |
| 作者姓名：Ann C. Frost, Chris Street |
| 商品類型：Supplement | 商品編號：W46282 |
| 出版日期：2025/08/27 | 內容長度：2 頁 |
Supplement for product W46279.
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