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| Snapchat’s Dilemma: Growth or Financial Sustainability |
| 作者姓名：Qazi Imran Abid, Palin Rastogi, Sandeep Puri |
| 商品類型：Case (Pub Mat) | 商品編號：W41223 |
| 出版日期：2025/10/02 | 內容長度：11 頁 |
By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more
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| Snapchat’s Dilemma: Growth or Financial Sustainability - Teaching Note |
| 作者姓名：Sandeep Puri, Qazi Imran Abid, Palin Rastogi |
| 商品類型： | 商品編號：W41224 |
| 出版日期：2025/10/02 | 內容長度：17 頁 |
Teaching note for product W41223.
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| Porsche Drive (A) and (B): Student Spreadsheet |
| 作者姓名：Varun Gupta, Xiao Zhang |
| 商品類型： | 商品編號：W42652 |
| 出版日期：2025/10/01 | 內容長度：81 頁 |
Student spreadsheet to accompany product W39684 and W41876.
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| Porsche Drive (B): Vehicle Subscription Strategy |
| 作者姓名：Vaughan Griffiths, Varun Gupta, Darren Manion, Xiao Zhang, Jing Li |
| 商品類型：Supplement | 商品編號：W41876 |
| 出版日期：2025/10/01 | 內容長度：9 頁 |
Supplemental product to accompany product W39684.
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| TNT Assignment: Financial Ratio Code Cracker |
| 作者姓名：John Paglia |
| 商品類型： | 商品編號：W40162 |
| 出版日期：2025/10/01 | 內容長度：4 頁 |
This exercise includes 10 well-known US-based companies, all but one with international operations, from a variety of industries, and 10 financial profiles that must be matched. The companies included are Alaska Airlines Inc., Amazon.com Inc., The Cheesecake Factory Incorporated, Merck & Co. Inc., Netflix Inc., Pacific Gas & Electric, Ralph Lauren Corporation, Starbucks Corporation, Tesla Inc., and Uber Technologies Inc.
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| TNT Assignment: Financial Ratio Code Cracker - Teaching Note |
| 作者姓名：John Paglia |
| 商品類型： | 商品編號：W40163 |
| 出版日期：2025/10/01 | 內容長度：12 頁 |
Teaching note for product W40162.
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| Porsche Drive (A) and (B) - Teaching Note |
| 作者姓名：Varun Gupta, Xiao Zhang |
| 商品類型： | 商品編號：W39685 |
| 出版日期：2025/10/01 | 內容長度：18 頁 |
Teaching note for product W39685 and W41876.
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| Porsche Drive (A): Vehicle Subscription Strategy |
| 作者姓名：Vaughan Griffiths, Varun Gupta, Darren Manion, Sarah Sargent, Xiao Zhang |
| 商品類型：Case (Pub Mat) | 商品編號：W39684 |
| 出版日期：2025/10/01 | 內容長度：11 頁 |
Car manufacturers offered car subscription programs, allowing customers to access cars for a flat monthly fee that covered the vehicles’ cost, maintenance, and insurance. Unlike traditional leasing or financing options, these subscription programs provided an appealing alternative for customers who wanted to avoid long-term ownership commitments and appreciated the all-inclusive convenience. Since 2017, several car manufacturers had launched subscription .....more
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| The Clueless: Navigating an Ethical AI Marketing Dilemma |
| 作者姓名：Sandip Pradhan, Manojit Chattopadhyay |
| 商品類型：Case (Pub Mat) | 商品編號：W39696 |
| 出版日期：2025/09/01 | 內容長度：9 頁 |
In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more
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| Sustainability Strategies in a Nascent Market with Brown Living |
| 作者姓名：Pinaki Dasgupta, Nitika Sharma |
| 商品類型：Case (Field) | 商品編號：W39458 |
| 出版日期：2025/09/01 | 內容長度：6 頁 |
Chaitsi Ahuja, founder and CEO of Brown Living, was discussing the firm’s future with her teammates. Ahuja started Brown Living in 2019 with a vision for a zero-waste lifestyle and used a marketplace model to partner with other brands and artisans and offer sustainable products for consumers. It strove to maintain a 100 per cent green supply chain and was guided by its Brown Lens method to ensure accurate green assessments of every product. But it .....more
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