Teaching note for product W47177.

Teaching note for product W47381.

Teaching note for product W47354.

Conscious Mitthaiwalla’s founder was a young Indian entrepreneur who had reimagined his diabetes diagnosis into a purpose-driven venture in India’s sweets market. The Mumbai-based start-up had innovatively combined ingredient experimentation with the founder’s personal brand to deliver diabetes-friendly Indian sweets. As a result, it had witnessed strong early growth, even securing a breakthrough retail partnership. However, in April 2024, as the .....more

Schneider Electric (SE) acquired Larsen and Toubro (L&T) Limited’s electrical and automation business in 2020, with rights to use the L&T Switchgear brand for five years. As this period closed, SE began transitioning the portfolio to Lauritz Knudsen Electrical and Automation (LK), launching the new brand in May 2024. The change was about more than just legal or marketing; it was a shift in identity in one of SE’s most critical markets. Employees .....more

In March 2025, Jamie Salter, founder and chief executive officer of Authentic Brands Group (ABG), faced a pivotal challenge. Forever 21’s US operating company, F21 OpCo LLC, had filed for its second bankruptcy in six years, closing all physical stores in its home market. While Forever 21’s intellectual property remained with ABG and international franchises continued to operate, the brand’s US collapse underscored risks of overexpansion, weak digital .....more

Teaching note for product W47346.

In April 2025, a US federal court found Google LLC (Google) guilty of illegally misusing its dominant position and maintaining monopolies in advertising technology (AdTech) markets. In its defense, the company argued that ad publishers chose Google not due to a lack of options but because its AdTech solutions were simple, affordable, and effective. While remedies for restoring competition were yet to be determined by the court, Google’s plan for business .....more

This case examines the strategic dilemma faced by the founder of Iceberg Organic Ice Creams (Iceberg) in September 2024 following an unsuccessful attempt to raise equity through Shark Tank India. Since its founding in 2013, Iceberg had experimented with scaling models, including company-owned, company-operated (COCO) growth and rapid franchise-owned, franchise-operated (FOFO) growth. While franchising enabled rapid expansion, it also exposed deep .....more

Teaching note for product W48925.