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Snapchat’s Dilemma: Growth or Financial Sustainability
作者姓名:Qazi Imran Abid, Palin Rastogi, Sandeep Puri
商品類型:Case (Pub Mat)商品編號:W41223
出版日期:2025/10/02內容長度:11 頁

By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more

Snapchat’s Dilemma: Growth or Financial Sustainability - Teaching Note
作者姓名:Sandeep Puri, Qazi Imran Abid, Palin Rastogi
商品類型:商品編號:W41224
出版日期:2025/10/02內容長度:17 頁

Teaching note for product W41223.

Porsche Drive (A) and (B): Student Spreadsheet
作者姓名:Varun Gupta, Xiao Zhang
商品類型:商品編號:W42652
出版日期:2025/10/01內容長度:81 頁

Student spreadsheet to accompany product W39684 and W41876.

Porsche Drive (B): Vehicle Subscription Strategy
作者姓名:Vaughan Griffiths, Varun Gupta, Darren Manion, Xiao Zhang, Jing Li
商品類型:Supplement商品編號:W41876
出版日期:2025/10/01內容長度:9 頁

Supplemental product to accompany product W39684.

TNT Assignment: Financial Ratio Code Cracker
作者姓名:John Paglia
商品類型:商品編號:W40162
出版日期:2025/10/01內容長度:4 頁

This exercise includes 10 well-known US-based companies, all but one with international operations, from a variety of industries, and 10 financial profiles that must be matched. The companies included are Alaska Airlines Inc., Amazon.com Inc., The Cheesecake Factory Incorporated, Merck & Co. Inc., Netflix Inc., Pacific Gas & Electric, Ralph Lauren Corporation, Starbucks Corporation, Tesla Inc., and Uber Technologies Inc.

TNT Assignment: Financial Ratio Code Cracker - Teaching Note
作者姓名:John Paglia
商品類型:商品編號:W40163
出版日期:2025/10/01內容長度:12 頁

Teaching note for product W40162.

Porsche Drive (A) and (B) - Teaching Note
作者姓名:Varun Gupta, Xiao Zhang
商品類型:商品編號:W39685
出版日期:2025/10/01內容長度:18 頁

Teaching note for product W39685 and W41876.

Porsche Drive (A): Vehicle Subscription Strategy
作者姓名:Vaughan Griffiths, Varun Gupta, Darren Manion, Sarah Sargent, Xiao Zhang
商品類型:Case (Pub Mat)商品編號:W39684
出版日期:2025/10/01內容長度:11 頁

Car manufacturers offered car subscription programs, allowing customers to access cars for a flat monthly fee that covered the vehicles’ cost, maintenance, and insurance. Unlike traditional leasing or financing options, these subscription programs provided an appealing alternative for customers who wanted to avoid long-term ownership commitments and appreciated the all-inclusive convenience. Since 2017, several car manufacturers had launched subscription .....more

The Clueless: Navigating an Ethical AI Marketing Dilemma
作者姓名:Sandip Pradhan, Manojit Chattopadhyay
商品類型:Case (Pub Mat)商品編號:W39696
出版日期:2025/09/01內容長度:9 頁

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

Sustainability Strategies in a Nascent Market with Brown Living
作者姓名:Pinaki Dasgupta, Nitika Sharma
商品類型:Case (Field)商品編號:W39458
出版日期:2025/09/01內容長度:6 頁

Chaitsi Ahuja, founder and CEO of Brown Living, was discussing the firm’s future with her teammates. Ahuja started Brown Living in 2019 with a vision for a zero-waste lifestyle and used a marketplace model to partner with other brands and artisans and offer sustainable products for consumers. It strove to maintain a 100 per cent green supply chain and was guided by its Brown Lens method to ensure accurate green assessments of every product. But it .....more

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