Authentic Brands Group: Swipe Left Forever 21… Forever?
商品編號：W47346
出版日期：2026/06/02
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：fast fashion;asset-light business model;brand licensing;turnaround strategy
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：India
產業：Retail Trade
事件年度：2025
In March 2025, Jamie Salter, founder and chief executive officer of Authentic Brands Group (ABG), faced a pivotal challenge. Forever 21’s US operating company, F21 OpCo LLC, had filed for its second bankruptcy in six years, closing all physical stores in its home market. While Forever 21’s intellectual property remained with ABG and international franchises continued to operate, the brand’s US collapse underscored risks of overexpansion, weak digital capabilities, and fast fashion’s reputational baggage. ABG had thrived on an asset-light licensing model. With Forever 21 still retaining value internationally, Salter faced four strategic options: auction a new US licence, pursue a digital-first revival, double down internationally, or exit the brand.
教學手冊：Authentic Brands Group: Swipe Left Forever 21… Forever? - Teaching Note
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