Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

On June 16, 2024, the chief executive officer (CEO), founder, and director of V21 Group of Ventures (V21), a real estate conglomerate based in Pune, India, was preparing to meet with members of a housing society in Mumbai to finalize the agreement for a residential reconstruction project. While the CEO had successfully built five real estate ventures, this was V21’s first project in the challenging field of real estate development, and it presented .....more

DMI Finance (DMI) was formed and registered as a non-banking financial company in 2008. The enterprise utilized a technology-driven process comprising application programming interface (API); algorithms; and data points captured using Aadhaar, a unique identification assigned to Indian residents, to disburse loans to individuals and firms. As a digital lender, DMI initially operated in personal loans, SME loans, and housing finance. After 2018, it .....more

In 2024, Infosys Limited was the second-largest company in India’s information technology software industry. Its software services offerings were diversified across different sectors, with a large part coming from exports. As required by India’s government, Infosys Limited applied Indian accounting standards in its preparation and presentation of financial statements. A senior analyst with an investment advisory firm in India, was asked to evaluate .....more

Chaitsi Ahuja, founder and CEO of Brown Living, was discussing the firm’s future with her teammates. Ahuja started Brown Living in 2019 with a vision for a zero-waste lifestyle and used a marketplace model to partner with other brands and artisans and offer sustainable products for consumers. It strove to maintain a 100 per cent green supply chain and was guided by its Brown Lens method to ensure accurate green assessments of every product. But it .....more

Teaching note for product W39458.

On January 16, 2023, Cognizant Technology Solutions Corporation (Cognizant) appointed a new chief executive officer who was a former president of a key competitor. The US-based major multinational information technology company, with 70 per cent of its workforce in India, provided global consulting, technology, and outsourcing services with a focus on digital transformation across various industries. At the time, Cognizant was experiencing a high .....more

For many decades, Toyota maintained its market position due to its primary focus on making its operations effective and efficient. The company revolutionized the industry’s operations. Several car manufacturers tried to imitate Toyota’s principles, yet they failed to achieve the desired results. Its low ranking on climate change and sustainability initiatives in the Greenpeace Automobile Environmental Guide raised an alarming situation for Toyota, .....more

In early 2023, Siddhartha Lal, managing director of Eicher Motors Limited (Eicher Motors), headquartered in Gurugram, India, grappled with a pressing issue. Over the past three years, Royal Enfield, a subsidiary of Eicher Motors renowned for its iconic motorcycles, had noticed a decline in its appeal to Generation Z customers. The Bullet brand, known for its ruggedness and timeless retro charm, was no longer resonating with this younger, digitally .....more