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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Teaching Note |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W47987 |
| 出版日期：2026/12/02 | 內容長度：13 頁 |
Teaching note for product W47986.
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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Student Spreadsheet |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W47988 |
| 出版日期：2026/12/02 | 內容長度：61 頁 |
Student Spreadsheet to accompany product W47177.
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| Tenomix: Scaling an Artificial Intelligence-Powered Cancer Solution - Instructor Spreadsheet |
| 作者姓名：Alexis Gantous, Romel Mostafa |
| | 商品編號：W49333 |
| 出版日期：2026/12/02 | 內容長度：66 頁 |
Instructor Spreadsheet to accompany product W47987.
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| Negotiating Pain and Agony - Teaching Note |
| 作者姓名：Manoranjan Dhal, Ishan Vats |
| | 商品編號：W47465 |
| 出版日期：2026/10/02 | 內容長度：16 頁 |
Teaching note for products W47464 and W49264.
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| Negotiating Pain and Agony - Student Spreadsheet |
| 作者姓名：Manoranjan Dhal, Ishan Vats |
| | 商品編號：W49302 |
| 出版日期：2026/10/02 | 內容長度：58 頁 |
Student spreadsheet for products W47464 and W49264.
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| Conscious Mitthaiwalla: Selling or Continuing the Journey of a Health-Food Brand in India – Teaching Note |
| 作者姓名：Vineeta Dwivedi, Anupama Gupta |
| | 商品編號：W47382 |
| 出版日期：2026/10/02 | 內容長度：11 頁 |
Teaching note for product W47381.
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| Lauritz Knudsen: Driving Change Through Internal Brand Transition - Teaching Note |
| 作者姓名：R.V. ShabbirHusain, Ruppal Walia Sharma, Jagdamba Prasad Joshi, Sabih Ahmed Kidwai |
| | 商品編號：W47355 |
| 出版日期：2026/10/02 | 內容長度：13 頁 |
Teaching note for product W47354.
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| Conscious Mitthaiwalla: Selling or Continuing the Journey of a Health-Food Brand in India |
| 作者姓名：Vineeta Dwivedi, Anupama Gupta |
| 商品類型：Case (Field) | 商品編號：W47381 |
| 出版日期：2026/10/02 | 內容長度：9 頁 |
Conscious Mitthaiwalla’s founder was a young Indian entrepreneur who had reimagined his diabetes diagnosis into a purpose-driven venture in India’s sweets market. The Mumbai-based start-up had innovatively combined ingredient experimentation with the founder’s personal brand to deliver diabetes-friendly Indian sweets. As a result, it had witnessed strong early growth, even securing a breakthrough retail partnership. However, in April 2024, as the .....more
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| Lauritz Knudsen: Driving Change Through Internal Brand Transition |
| 作者姓名：R.V. ShabbirHusain, Ruppal Walia Sharma, Sabih Ahmed Kidwai, Jagdamba Prasad Joshi |
| 商品類型：Case (Field) | 商品編號：W47354 |
| 出版日期：2026/10/02 | 內容長度：9 頁 |
Schneider Electric (SE) acquired Larsen and Toubro (L&T) Limited’s electrical and automation business in 2020, with rights to use the L&T Switchgear brand for five years. As this period closed, SE began transitioning the portfolio to Lauritz Knudsen Electrical and Automation (LK), launching the new brand in May 2024. The change was about more than just legal or marketing; it was a shift in identity in one of SE’s most critical markets. Employees .....more
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| Akira Spring-Kern Negotiation: Bridging Cultural Differences |
| 作者姓名：Lin Ma, Yingxue Li, Yuming Yuan |
| 商品類型：Case (Field) | 商品編號：W47762 |
| 出版日期：2026/10/02 | 內容長度：8 頁 |
In August 2024, Richard Kung, the newly appointed director of Asian business at Akira Spring Co. Ltd. (Akira Spring), faced a critical negotiation. Akira Spring, a Japanese automotive springs manufacturer, was competing to provide components for a power back door system to Kern, a leading German automotive parts supplier. The deal was valued at €27 million and had potential for continued collaboration worldwide. What began as product specification .....more
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