The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

Teaching note for product #

In this article, the Dean of Western University’s Ivey Business School offers reflections on what business leaders should do as AI embeds itself in our day-to-day working lives. This article offers timeless advice because it is about how businesses should adapt in the face of technological change. Externally, leaders have a strategic imperative to create and maintain a distinctive value proposition in the face of strong AI-enabled forces for convergence. .....more

The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

Teaching note for product W45955.

Scott McLaden was a senior product manager at Trustark, a business-to-business software-as-a-service company based in San Francisco. He was promoted directly from a level-three to a level-five role, where he initially thrived, but after a managerial change in the first half of financial year 2024–25, his performance declined sharply, leading his new manager to threaten him in October with either a formal performance improvement plan or a demotion. .....more

In January 2025, Kabeer Biswas—the founder of Dunzo, India’s first hyperlocal delivery platform and an early mover in the quick-commerce segment—joined the new quick-commerce vertical of Flipkart Pvt. Ltd. (Flipkart), Flipkart Minutes, which was backed by Walmart Inc. (Walmart). Dunzo’s business had just unravelled under financial strain and operational missteps, despite early traction and marquee investors such as Reliance Retail Ltd. (Reliance) .....more

Teaching note for product W46129.

In 2018, the chairperson of Nissan Motor Co., Ltd. (Nissan), Carlos Ghosn, was arrested for alleged misconduct and criminal offences related to underreporting remuneration and misrepresenting annual disclosures. Detailed investigations revealed similar misrepresentations by the company’s chief executive officer (CEO) Hiroto Saikawa, who was forced to resign. The actions of senior officials left a deep stain on Nissan’s reputation, causing investors .....more