Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

Teaching note for product W41659.

The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

This exercise takes students back to 2005, when James Cameron began developing Avatar. The exercise introduces the technological breakthrough of performance capture and virtual production developed for Avatar (2009) without detailing how these innovations changed workflows or roles. Students are asked to imagine, in 2005, what such technology might mean for the future of acting, directing, and movie production over the next 10–20 years.<br><br>The .....more

Teaching note for product W47196.

In October 2023, Darshini, a grassroots initiative founded to support the education and empowerment of visually impaired individuals in Tamil Nadu, reached a pivotal moment in its organizational evolution. From its humble beginnings offering recorded readings and volunteer-led academic support, Darshini had grown into a trusted community-based social venture. Over two decades, it enabled more than 600 visually impaired individuals to access higher .....more

Teaching note for product W45591.

In January 2025, Kabeer Biswas—the founder of Dunzo, India’s first hyperlocal delivery platform and an early mover in the quick-commerce segment—joined the new quick-commerce vertical of Flipkart Pvt. Ltd. (Flipkart), Flipkart Minutes, which was backed by Walmart Inc. (Walmart). Dunzo’s business had just unravelled under financial strain and operational missteps, despite early traction and marquee investors such as Reliance Retail Ltd. (Reliance) .....more

Teaching note for product W46129.