Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

Teaching note for product W41659.

The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

Teaching note for product #

The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

In October 2023, Darshini, a grassroots initiative founded to support the education and empowerment of visually impaired individuals in Tamil Nadu, reached a pivotal moment in its organizational evolution. From its humble beginnings offering recorded readings and volunteer-led academic support, Darshini had grown into a trusted community-based social venture. Over two decades, it enabled more than 600 visually impaired individuals to access higher .....more

Teaching note for product W45591.

In March 2022, the head of HR at P.N. Gadgil Jewellers Ltd., based in Sangli, India, was facing a dilemma. She was deliberating about the future of the company’s six-month performance improvement plan (PIP) initiative, which was created to support underperforming sales executives. The PIP label triggered anxiety among employees who saw it as a prelude to being dismissed them from the organization. The company’s goal was to positively rebrand the plan .....more

Teaching note for product W45593.