Established in 2015 in Shanghai, China, Shanghai Kmind Enterprise Management Co., Ltd. was a strategy consulting firm that specialized in helping enterprises overcome market competition through the provision of its consulting services. It not only provided strategy consulting reports to clients but also acted as a business partner in assisting clients in implementing the reports. Among its many clients, nine leading enterprises had achieved rapid .....more

Mantra Ayurveda (Mantra), established in India in 2020, manufactured and marketed luxury Ayurvedic skin care and hair care products. The brand’s equity in the Indian market was low, its performance marketing efforts were not leading to expected revenue gains, and the revenue from direct-to-consumer (DTC) initiatives had experienced a negligible uptick in financial year (FY) 2020–21. In April 2021, the chief executive officer would have to convince .....more

Teaching note for product W25497.

In December 2020, Daytoy Group, a leading global furniture and home furnishings retailer, asked the small Chinese candle supplier Dalian Talent Co. Ltd. to become its sole supplier of aromatic and unscented candles. Daytoy Group was offering the supplier a large amount of new production volume after terminating its relationship with its only other candle supplier in the Asia-Pacific region due to a corporate social responsibility issue. The supplier .....more

Teaching note for product W25587.

In May 2021, the chief executive officer of Telkom SA SOC Limited (Telkom) in South Africa was facing a dilemma. Fifth generation (5G) technology was about to be introduced to the country’s communications industry. While Telkom had fared well during the COVID-19 global pandemic, even managing to gain market share from its much larger competitors, the anticipated release of additional coverage spectrum for the new 5G technology was going to put pressure .....more

Teaching note for product W25729.

By early 2020, Mindee Barham, vice-president of development at the microfinancing organization Grameen America, which focused on empowering low-income female entrepreneurs by offering them microloans to develop and grow their own businesses, had overseen the successful implementation of the first year of Grameen America’s ten-year Lifting America campaign for strategic growth. This campaign was intended to increase membership to 400,000 people; to .....more

Teaching note for product W25825.

Teaching note for product W25889.