The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

In this article, the Dean of Western University’s Ivey Business School offers reflections on what business leaders should do as AI embeds itself in our day-to-day working lives. This article offers timeless advice because it is about how businesses should adapt in the face of technological change. Externally, leaders have a strategic imperative to create and maintain a distinctive value proposition in the face of strong AI-enabled forces for convergence. .....more

In May 2021, Chief People Officer Samira Eramdani needed to identify the optimal way to expand the operations of Gebeya Inc. (Gebeya). For the past few years, Gebeya had grown its virtual platform, which matched freelancers with companies that needed their services. There was strong engagement by both talent and clients with Gebeya’s offerings, and it was time to seize the next opportunity. In terms of location, Gebeya planned to pursue all geographical .....more

Teaching note for product W42552.

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Teaching note for product #W39360.

Teaching note for product #W39692.

Zhejiang Ideal Technology Co. Ltd. (ZITC), a high-tech enterprise affiliated with Zhejiang University and Zhejiang University of Technology, was dedicated to system integration and software technology. Founded in 2005, ZITC provided informatization solutions for government and city agencies and design and engineering services for buildings with intelligence. As China’s health care informatization path became apparent, accompanied with strong policy .....more

Teaching note for product #