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 UNIQLO: Relaunching +J Collection(W26671)
Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne
Fast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand .....more
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UNIQLO: Relaunching +J Collection(W26671)
Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne
Fast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand .....more
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Hell’s Basement Brewery: Surviving a Pandemic(W25849)
Tyler Case, Darren Howes
On January 4, 2021, Mike Patriquin was contemplating the tumultuous year of 2020 and the impact it had had on operations at Hell’s Basement Brewery (HBB), the first brewery to open in Medicine Hat, Alberta, since the early 1900s. Recent events both within and outside the brewery had affected his business. Management had recently restructured financially after buying out some of the original partners, and the remaining owners and management were still .....more
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Hell’s Basement Brewery: Surviving a Pandemic(W25849)
Tyler Case, Darren Howes
On January 4, 2021, Mike Patriquin was contemplating the tumultuous year of 2020 and the impact it had had on operations at Hell’s Basement Brewery (HBB), the first brewery to open in Medicine Hat, Alberta, since the early 1900s. Recent events both within and outside the brewery had affected his business. Management had recently restructured financially after buying out some of the original partners, and the remaining owners and management were still .....more
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