Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

Teaching note for product W41659.

The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Teaching note for product W42380.

In May 2021, Chief People Officer Samira Eramdani needed to identify the optimal way to expand the operations of Gebeya Inc. (Gebeya). For the past few years, Gebeya had grown its virtual platform, which matched freelancers with companies that needed their services. There was strong engagement by both talent and clients with Gebeya’s offerings, and it was time to seize the next opportunity. In terms of location, Gebeya planned to pursue all geographical .....more

Teaching note for product W42552.

Omoyemi Chukwurah, chief executive officer of Seams & Stitches Ltd., had optimized production through labor specialization and performance-based pay, alongside regular training initiatives. By 2023, however, she grew concerned that these systems hindered her production staff’s professional growth. Additionally, contract workforce structuring led to dissatisfaction among lower-grade employees who lacked the benefits enjoyed by higher-grade staff. .....more

Teaching note for product W39495.

This handout is designed to accompany product W39495.

This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using .....more