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編號商品編號商品名稱作者
1 9A90A006Procter & Gamble Inc.: Downy Enviro-PakAdrian B. Ryans; Janet Lahey;Chris Lane
2 9B06A034Ruth's Chris: The High Stakes of International ExpansionIlan Alon; Allen H. Kupetz
3 9B06A034Ruth's Chris: The High Stakes of International ExpansionIlan Alon; Allen H. Kupetz
4 9B11A001Pillsbury Cookie ChallengeAllison Johnson; Natalie Mauro
5 9B14M080Nespresso and the U.S. MarketEdward Boon; Colin Campbell; Leyland Pitt
6 9B08M011Mattel and the Toy Recalls (B)Hari Bapuji; Paul W. Beamish
7 8B10M030Franz Collection, Inc.: The Road From Subcontracting To Brand - TNLien-Ti Bei; Shih-Fen Chen
8 9B10M067Louis Vuitton in JapanJustin Paul; Charlotte Feroul
9 9B15A047Uber: Managing a Ride in ChinaXiaoke (Coco) Xu; Xin (Shane) Wang; Neil Bendle;
10 9B06A020Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A)Niraj Dawar; Jordan Mitchell
11 9B12M004GrouponSayan Chatterjee; Alison Streiff;Sarah O'Keeffe
12 9B04A016Samsung: Redefining a BrandRobin Ritchie; Fan Ye;Christian Kim
13 9B02A013Gino SA: Distribution Channel ManagementTerry H. Deutscher; Alan (Wenchu) Yang
14 9B00AT31Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer (Traditional Chinese version)Niraj Dawar; Peter Yuan
15 9B09A002Trouble Brews at StarbucksLauranne Buchanan; Carolyn J. Simmons
16 9B14A017Incredible India: Evolution of Brand IndiaTripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit Agarwal
17 9B02A021McDonald's and the Hotel IndustryMark B. Vandenbosch; Ken Mark
18 9B01A025Molson Canadian - The RantRobert J. Fisher; Scott Walker
19 9B06A005Capital One: Launching a Mass Media CampaignRobert J. Fisher; Ken Mark
20 9B18A025Amazon.com: Conquering Grocery's Last MileJune Cotte; Ken Mark
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