By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more

Teaching note for product W41223.

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Teaching note for product #W39360.

In mid-January 2022, the members of the executive committee of Pfizer Inc. (Pfizer), a global pharmaceutical enterprise headquartered in New York, were facing a strategic dilemma. Having just received the company’s full financial results for the year ending December 2021, they were preparing for an upcoming conference call with analysts where, in addition to making these results public, they had to also provide revenue guidance for the year ending .....more

Teaching note for product W39054.

Teaching note for product W41815.

<p style = "color:rgb(197,183,131);"> <strong> HONOURABLE MENTION - 2024 John Molson Business Ownership Case Writing Competition </strong> </p><br>Sienci Labs (SL), led by chief executive officer Andy Lee, was contemplating the integration of generative artificial intelligence (GenAI) in SL’s operations following the company’s involvement in a research project carried out with business school faculty. Specializing .....more

In December 2023, Minsheng Royal Fund Management Co. Ltd. (Minsheng Fund), a Beijing-based investment management firm, faced mounting challenges in its mission to safeguard investor assets. Specializing in equity investments, fixed-income securities, and alternative assets, Minsheng Fund prided itself on a robust risk management system supported by advanced technology and a team of experts. Yet, as global financial markets grew increasingly complex, .....more

Teaching note for product W41496.