By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more

Teaching note for product W41223.

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Teaching note for product #W39360.

Teaching note for product W44851.

Shenzhen Pagoda Industrial (Group) Corporation Ltd. (Pagoda), established in 2001 and listed on the Hong Kong Stock Exchange in 2023, was a nationally recognized key enterprise in agricultural industrialization. Guided by its business strategy, Pagoda fulfilled its environmental responsibilities by fostering a green organizational identity, driving continuous green innovation, maintaining a green reputation, and striving to build a sustainable ecological .....more

Miland and his wife Deepika were new franchisees, having acquired a franchise under Quick Service Restaurant (QSR) Inc in 2022. Four months into their new business, Rob, the master franchisee for the region, visited the restaurant to assess its operations and discuss goals for the business. During the visit, Rob imposed stringent demands related to operational hours, billboard, new equipment, and ownership transfer. The professional discussion quickly .....more

Teaching note for product W45822.

FOTILE Group (FOTILE), established in 1996 in Zheijiang, China, was a leading manufacturer in the country’s high-end kitchen-appliance market. However, it had seen stagnant growth in recent years owing to the downturn of the country’s real-estate industry and decreased demand for built-in kitchen appliances. To overcome its predicament, FOTILE had transformed itself through initiatives such as brand reinvention, business refocusing, and cultural symbiosis, .....more

Teaching note for product W44177.