This case examines the experience of Ingenio Carmelita SA, a Colombian family-owned agro-industrial company, which embarked on an institutional transformation process to overcome a severe financial crisis in 2022. The case unfolds based on the reflections of the newly appointed general manager, who must balance pressures from members of the board of directors and upper management to deliver short-term financial results with his belief that stronger environmental, social, and governance (ESG) performance will be the company’s lifeline. Should he focus solely on urgent short-term financial matters? Why might it be relevant to address ESG topics that were traditionally excluded from the corporate agenda, and which issues should be prioritized?
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