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Madhumakhiwala: FMCG Marketing and Go-To-Market Strategy
作者姓名:Rajeev Kumra, Inderjeet Singh, Aastha Verma
商品類型:Case (Field)商品編號:W42584
出版日期:2025/05/09內容長度:9 頁

Madhumakhiwala was established in 2019 with the goal of producing raw honey products while fulfilling its social mission of involving the local community in honey production and sales to uplift their livelihoods. Over six years, Madhumakhiwala successfully expanded its customer base and apiary operations across various Indian states. However, the firm continued to face challenges in distribution and supply chain management. The venture had the capacity .....more

The Robot Farm: Milking Profits and Nurturing Nature
作者姓名:Jury Gualandris, Nizar Hammour, Sourabh Jain
商品類型:Case (Field)商品編號:W43606
出版日期:2025/05/02內容長度:11 頁

Ed Newton purchased two farms, the Big Farm and Little Farm, on the west coast of New Zealand in 2014. In 2018, facing issues like low productivity and high input costs, he discovered the Astronaut A5, an automatic milking system made by Lely International NV. This system could improve output and reduce his environmental carbon footprint, especially important due to the upcoming agricultural carbon tax in 2025. If he invested, Newton planned to create .....more

Jamaica Broilers in Haiti: Exit or Edge?
作者姓名:Paul Golding
商品類型:Case (Pub Mat)商品編號:W42891
出版日期:2025/04/25內容長度:7 頁

In July 2021, executives of Jamaica Broilers Group Limited (JBG), a vertically integrated poultry business headquartered in Jamaica with a subsidiary in Haiti (Haiti Broilers S.A.), were monitoring the social and political fallout from the assassination of Haitian president Jovenel Moise. Haiti Broilers had already reduced staff and operations in 2019 because of ongoing civil unrest. With the presidential assassination in 2021, JBG expected further .....more

Green Tea Seed Oil: Developing a Market Mix for Future Growth
作者姓名:Min Li, William Wei, Bijun Xie, Ziqian (Stella) Zhao, Yunlong Li
商品類型:Case (Field)商品編號:W42662
出版日期:2025/04/08內容長度:10 頁

Longchuan Green Oil Agricultural Development Co. Ltd. (Green Oil) was founded in Guangdong, China in January 2015. The founder’s unwavering pursuit for sustainable development led the company to overcome initial technical challenges and mid-stage struggles in market expansion and product line development. With new technologies and use of pure pesticide-free camellia seeds, Green Oil led the market in terms of product quality, research and development, .....more

Bureo Inc.: Navigating Circular Innovation and Sustainable Products
作者姓名:Lara Liboni, Linda Jiang
商品類型:Case (Pub Mat)商品編號:W42889
出版日期:2025/04/08內容長度:6 頁

Nestled against the Pacific waves, the coastal community of Cocholgue, Chile, had become a focal point for Bureo Inc.’s innovative environmental efforts in recent years. Bureo was an emerging benefit corporation (B Corp) dedicated to addressing the growing problem of discarded fishing nets, a major source of ocean pollution, by transforming them into new products. Bureo’s Net Positiva initiative was instrumental in collecting and recycling old nets, .....more

Sensor-H: Personnel Challenges of Rapid Growth
作者姓名:Simon Parker
商品類型:Case (Gen Exp)商品編號:W42773
出版日期:2025/03/14內容長度:4 頁

In January 2024, Stephanie Carteret, chief executive officer of environmental solutions provider Sensor-H, faced a pivotal moment in her young company’s development. A report summarizing responses to an internal employee consultation exercise revealed deep cause for concern about the management of the company. Rapid growth had brought in its wake a series of personnel problems, which she needed to fix if the company were to be properly positioned .....more

Help Us Green: Challenges in Scaling an Upcycled Flowers Business
作者姓名:Adil Khan, Sujit Kumar Patra, Shubhendra Singh Parihar
商品類型:Case (Field)商品編號:W41374
出版日期:2025/02/26內容長度:6 頁

Help Us Green LLC (HUG), based in Kanpur, India, manufactured incense sticks from floral waste discarded from religious places like temples. Throughout its early stages as it attempted to establish a niche in the domestic market, amidst the challenges of scaling in a price-sensitive environment with limited awareness of sustainable practices, HUG had remained steadfast in its focus on the domestic market. The co-founder was now considering whether .....more

MilkPEP: You're Gonna Need Milk for That
作者姓名:Anne Wilson, Chris Hayden
商品類型:Case (Field)商品編號:W41353
出版日期:2025/02/25內容長度:20 頁

<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">In 2024, the US-based Milk Processor Education Program (MilkPEP) hosted two tentpole events. Both events were part of larger initiatives by MilkPEP to address gender inequality in sports and to modernize milk’s image as a performance beverage. MilkPEP launched a national campaign using the tagline “You’re Gonna Need Milk for That.” The phrase became .....more

Kullvi Whims: Fleece to Fabric Sustainable Value Chain
作者姓名:Monica Khanna, Udo Wagner, Nisha Subramaniam
商品類型:Case (Field)商品編號:W40385
出版日期:2025/01/24內容長度:17 頁

Kullvi Whims LLP was founded in 2012, and it created a "fleece to fabric" sustainable supply chain out of fading traditional knowledge in wool and the making of woollen garments by artisanal communities of the Kullu region of Himachal Pradesh in India. The company helped to rejuvenate links between the pastoral communities and artisans living in the villages of Kullu, and revived centuries-old designs and motifs. It built social and economic .....more

Burke Family Farms: Combining for Cash
作者姓名:Julie Gosse, Katelyn Helka
商品類型:Case (Field)商品編號:W39688
出版日期:2024/12/11內容長度:6 頁

In May 2024, Vernon Burke, owner and chief operating officer of Burke Family Farms, was deciding which of three options would be best for his cash crop operations when his existing combine harvester lease came to an end in two months. He could buy out his lease, buy a used combine, or outsource the work and pay another farmer to harvest his crops.

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