Willow Nurseries: Government Regulation, Social Media, and Invasive Species
商品編號：W47743
出版日期：2026/03/17
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：Strategic management;Marketing strategy;Sustainability;Ethical decision making
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2023
In spring 2023, Willow Nurseries faced intensifying criticism after social media posts accused the company of selling invasive plants. Customer emails and in-store feedback echoed concerns about environmental harm, with some threatening a boycott unless the plants were removed. Emily Shaw, Willow’s director of marketing, was also contacted by a Toronto media outlet seeking comment, heightening reputational risk ahead of the nursery’s most profitable season. Willow’s response was complicated by unclear government regulation, differing invasive-species guidelines, and the operational realities of propagated inventory and existing supplier contracts. Delisting could protect the brand and align with environmental expectations but risked disrupting the supply chain and eroding profitability, particularly among trade landscapers who valued fast-growing, low-cost species.
教學手冊：Willow Nurseries: Government Regulation, Social Media, and Invasive Species - Teaching Note
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