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DOUBL Vision: Hard Decisions in an Early-Stage Start-Up
作者姓名:Lexi Wright, Janice Byrne, Bryn Davis Williams, Jessica Bosman
商品類型:Case (Field)商品編號:W42380
出版日期:2025/11/03內容長度:8 頁

The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

Clearbrook Diabetes Centre: Designing a Database
作者姓名:Derrick Neufeld, Anna Svikhnushin
商品類型:商品編號:W46502
出版日期:2025/10/28內容長度:4 頁

The head nurse at the Clearbrook Diabetes Centre (CDC) faced mounting pressure to improve patient outcomes in light of rapidly advancing diabetes technologies. For years, CDC had relied on manual data collection during in-person consultations, overlooking new tools such as continuous glucose monitors and nutrition apps. Seeing the potential for a centralized, multi-user system to transform the care CDC provided its patients, DeMille sought guidance .....more

The Bay: A Third Space for Misfits
作者姓名:Robert Mackalski, Andrew A. Hanna, Rob Simon, Ava Hollingsworth, Marc Ducusin
商品類型:Case (Field)商品編號:W45611
出版日期:2025/10/27內容長度:13 頁

The Bay was a unique non-profit organization based in Lincoln, Nebraska, that provided a welcoming third space community for kids who did not fit in, affectionately known as misfits. The Bay grew to include a hang out, skate park, music venue, and art gallery, and it partnered with the public school system to offer diplomas and gap year education. By 2025, having successfully served Lincoln youth for over a decade, the charismatic founder, Mike Smith, .....more

Analysis of an Analytics System for Player Selection
作者姓名:Chris A. Higgins
商品類型:商品編號:W46588
出版日期:2025/10/23內容長度:2 頁

Ron Watson spent years scouting minor hockey games looking for players that would succeed at the professional (pro) level. He had sat in countless meetings where scouts would put forth their views on various players. Almost invariably, there would be differences of opinion. Additionally, each scout used different criteria to support their viewpoint: some talked about skating, others about hockey IQ. The list was endless.<br><br>Watson .....more

Megatherm’s ERP Dilemma: Vision or Viability?
作者姓名:Sandip Pradhan, Manojit Chattopadhyay
商品類型:Case (Field)商品編號:W45727
出版日期:2025/10/22內容長度:14 頁

In January 2025, the managing editor and chief executive officer of Megatherm Induction Limited faced a critical enterprise-level decision. A year after the Kolkata, India company was listed on India’s National Stock Exchange for Small and Medium Enterprises platform at a premium over its issue price, shareholder expectations had intensified—particularly regarding operational transparency, efficiency, and scalability. As a mid-sized induction heating .....more

Megatherm’s ERP Dilemma: Vision or Viability? – Role-Play Assignment
作者姓名:Sandip Pradhan, Manojit Chattopadhyay
商品類型:Supplement商品編號:W45729
出版日期:2025/10/22內容長度:15 頁

Supplement for product W45727.

East Coast Credit Union: To B Corp or Not to B Corp?
作者姓名:Jennifer Alex, Ken Macaulay, Neil Maltby, Bobbi Morrison, Mary Oxner
商品類型:Case (Field)商品編號:W43624
出版日期:2025/10/22內容長度:16 頁

In January 2022, Ken Shea, president and chief executive officer, and Sally van de Wiel, senior vice president of member experience and strategy, met to discuss East Coast Credit Union’s potential pursuit of B Corporation (B Corp) certification. Shea and Van de Wiel were responsible for leading a discussion at the board of directors’ annual strategic planning session scheduled for May 2022 and were expected to present a recommendation about whether .....more

Kingdom Coffee: A Leader at a Crossroad
作者姓名:Hayden Woodley, Kaitlin Butler
商品類型:Case (Field)商品編號:W46403
出版日期:2025/10/20內容長度:7 頁

Jesse Singleton, founder and owner of Kingdom Coffee, reflected on the struggles of his father, Jim Singleton, with homelessness and addiction. Inspired by his father’s journey to recovery, Jesse opened Kingdom Coffee as a mission-driven coffee roasting and retail company, using the proceeds to help those struggling with homelessness and addiction. Proud of the business’s growth, Jesse considered a new opportunity: a partnership with a local brewery .....more

Haumana Bars: Navigating Social Entrepreneurship
作者姓名:Natalia Aguilar Delgado, Alexia Pittarelli, Sidi Ba
商品類型:Case (Field)商品編號:W43610
出版日期:2025/10/20內容長度:12 頁

Haumana Bars, founded in 2017 by Sidi Ba and Guillaume Bourque, was a Montreal-based, socially innovative company driven by a social mission. It specialized in producing ethically sourced energy bars containing a special superfood: the baobab fruit, ethically sourced from a women’s co-operative in Senegal. As the company engaged with suppliers and investors, it confronted diverging interests, such as the pressure to adopt individual packaging for .....more

Xiangzi Hotpot: Breaking Through the Growth Dilemma in Toronto by Leveraging Social Media
作者姓名:William Wei, Tingyan Xiong, Kefa Yu, Yu Cao, Yanling Zhang, Xing Zhao
商品類型:Case (Field)商品編號:W44607
出版日期:2025/10/16內容長度:10 頁

Xiangzi Hotpot, a high-end Chinese restaurant brand established in 2015 in Toronto, Canada, had successfully attracted a large number of Chinese customers with its authentic Chengdu flavour and exquisite decor. The interior design replicated the traditional appearance of Kuanzhai Xiangzi in Chengdu, providing customers with an immersive cultural experience. However, with the intensification of market competition, especially in the social media space, .....more

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