The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

Supplement for product W46279.

Supplement for product W46279.

This exercise presents a simulation of the tragedy of the commons, framed within the context of sustainable forest management. Students, organized into teams of two or three, assume the role of logging crews responsible for harvesting from a shared forest over a series of 12 rounds. Although the forest regenerates between rounds, the natural growth rate is insufficient to sustain unchecked harvesting. As a result, students must navigate the tension .....more

Deltacore Analytics was a mid-sized marketing intelligence firm that collected, analyzed, and interpreted data to inform strategic marketing decisions. While initially successful, by mid-2024, clients began to shift from Deltacore to competitors who could offer continuous and dynamic marketing solutions that depended on AI-native marketing intelligence platforms. Deltacore's earnings were suffering, and clients were raising questions about the .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: Third Place in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>Sea Cider Farm & Ciderhouse (Sea Cider), an organic farm and cidery in Saanichton, British Columbia, prioritized regenerative agricultural practices that benefited the environment and local community. However, in August 2024, after nearly two decades .....more

Competition in Canada’s telecommunications industry has always been strongly debated. The main telecom companies—namely, Rogers Communications Inc. (Rogers), Bell Canada (Bell), Telus Communications Inc. (Telus), and Shaw Communications Inc. (Shaw)—viewed competition in Canada as already intense. Combined with the advent of expensive fifth-generation (5G) technology investments and amid rising capital expenditure and declining shareholder value, and .....more

In February 2025, President Trump’s threat of a 25 per cent tariff on Canadian products dominated Canadian news. Like management at many other Canadian businesses, Jill Conrod and Ciaro Moxey were trying to grasp the impact on their company, Novagevity. Novagevity produced Sperri, a meal replacement beverage that it sold to unwell and health conscious consumers, primarily in Canada. The company had just raised millions of dollars in support of a growth .....more

In July 2023, Alberta Dental Service Corporation (ADSC), a non-profit organization that administered publicly funded dental benefit programs on behalf of the Government of Alberta, became the victim of a double-extortion ransomware when data regarding 1.47 million individuals and dental service providers was copied to an outside location and data found on the ADSC’s system was encrypted, making it unusable. The leaked data included personal banking .....more