The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

The small Filipino Canadian family business Frontier Foods Canada Ltd. was started in Calgary, Alberta with deep roots and a strong commitment to the family’s cultural heritage. By 2024, the business had grown from its start in the family’s garage into a successful and renowned food producer in Canada and was considering expansion. The company was facing critical operational challenges such as production management and a high employee turnover rate. .....more

George Weston Limited (GWL), Canada’s largest retailer, decided in March 2023 to sell its bakery operations to focus on food, retail, and real estate development. The company distributed a package outlining the operational and financial performance of the bakery unit, Weston Foods, to likely bidders. Before bids were received, GWL needed to estimate the unit’s fair market value. GWL hoped to complete the sale before its December year-end, and had .....more

<b>All royalties from the adoption of this case will be donated to First-St. Andrew’s United Church.</b><br><br>In November 2022, First-St. Andrew’s United Church (FSA) was dealing with the same challenges that plagued other churches in Canada: a younger generation that was less interested in joining or supporting a traditional church congregation. With an aging membership and shrinking numbers in the congregation, FSA could .....more

This exercise immerses participants in the innovative intersection of artificial intelligence (AI) and luxury branding. Set in the competitive perfume industry, participants assume the role of entrepreneurs tasked with launching a new luxury perfume brand. They must establish a brand identity, analyze market data, design a product, and develop a marketing campaign, all while leveraging generative AI tools. The case challenges participants to think .....more

Baseline Solidarity Cooperative in Artificial Intelligence (Baseline) was a solidarity co-operative located in Quebec City, Canada. It offered artificial intelligence (AI) consulting and development services that aspired to be different than the usual Silicon Valley response and considered social justice issues. By late 2023, the co-op was past the initial start-up hurdles, and the members were ready to position Baseline to grow, but they wanted to .....more

Katherine Henderson was appointed in September 2023 as the new chief executive officer (CEO) of Hockey Canada amid a crisis that highlighted systemic issues within the sport. Disclosures about the mishandling of sexual assault allegations and severe governance flaws, including the misuse of player development funds and lack of transparency, led to the resignation of former CEO Scott Smith and the entire board of directors. The problems pointed to .....more

Sean Campbell founded Union: Sustainable Development Co-operative (Union Co-op) in 2018 to tackle the affordable housing crisis in Waterloo Region, Ontario. Union Co-op combines a community land trust model with for-profit co-operative governance to allow for maximum community engagement while providing permanently affordable housing. Students examine three different properties Union Co-op considered in 2021 and 2022 to decide which one best balances .....more

David Granite is a young curler coming off his greatest success and is trying to figure out if and how he can leverage it. He reaches out to, and solicits advice from Brad Gushue, Canada’s all-time most successful curler—a six-time national champion and Olympic gold medallist. In this case we explore the world of curling as both a sport and a business, through the experienced eyes of Gushue, and Granite’s decision of whether to commit to a career .....more