The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

In 2025, Algoma Steel Inc. (Algoma), a leading Canadian steel manufacturer, confronted renewed US tariffs under Section 232 of the Trade Expansion Act that resulted in a 25 per cent duty on steel imports. The policy shift triggered a CA$24.5 million net loss in the first quarter of 2025, reversing a CA$28 million profit from the previous year. The case explores Algoma’s strategic responses—market diversification, cost optimization through electric .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: 2024 John Molson Business Ownership Case Writing Competition</strong></p><br><br>Launched by Anong Migwans Beam, a celebrated contemporary artist and serial entrepreneur, in 2017, Beam Paint and Colour (Beam Paints) manufactured and distributed vivid, non-toxic, plastic-free, and lightfast watercolour paints from several growing studios located .....more

Sean Rayland-Boubar, the founder of Red Rebel Armour, a Canadian streetwear company, was considering a growth plan for his company in August 2024. Red Rebel specialized in Indigenous streetwear clothing that featured Anishinaabe designs. The venture also served as a social impact enterprise, providing safe employment opportunities for Indigenous people who were trying to break the cycle of recidivism. Rayland-Boubar had grown the venture’s product .....more

In October 2024, the chief operating officer (COO) of Nordique Hospitality (Nordique), a hotel chain in Quebec, Canada, was facing an issue with one of his hotel general managers (GMs). The GM had recently requested a transfer to another Nordique hotel, citing mental fatigue as a reason. However, the chief executive officer (CEO) of Nordique was not in favour of the transfer, and the COO himself had not handled the request well. The GM had since become .....more

An Indigenous chef and entrepreneur based in the Annapolis Valley, Nova Scotia, with deep ties to the land and a passion for storytelling through food, is at a pivotal moment in his career. He is considering two distinct entrepreneurial paths: expanding on his love of foraging through an education program or launching an Indigenous-inspired restaurant. Each option reflects different aspects of his identity, goals, and vision for the future. This case .....more

In January 2023, Dr. Vince Molinaro, owner and founder of Leadership Contract Inc. (LCI), wanted to determine the value of each of his company’s service lines. Because the COVID-19 lockdowns began early in LCI’s second year of operations, Molinaro believed he had not had the opportunity to truly see which parts of his business brought in the most value. He expected the financial results from 2022 would provide more insight. Once he analyzed those .....more

In April 2023, the owner of a small women-focused baseball cap company, Ponyback Inc. (Ponyback), wanted to review the venture’s financial performance to date. The company sold ponytail-friendly baseball caps that had a magnetic strip at the back to provide flexibility for different hair thicknesses and styles. Although Ponyback had seen tremendous growth since inception, the owner worried that this growth may be slowing down soon and worried about .....more

This case examines the South Island Prosperity Partnership (SIPP), a multi-sector economic development organization in Southern Vancouver Island, British Columbia. During the COVID-19 pandemic, SIPP confronted the challenge of supporting a regional economy that was heavily reliant on sectors such as tourism, retail, and hospitality. Students are invited to explore how organizations—including businesses—can collaborate across sectors to foster inclusive, .....more