Teaching note for product W50116.

Cartech Technology Development Co. Ltd. (CARtech) was a fast-growing used car platform based in Qingdao, Shandong Province, China, that connected consumers, car dealerships, and financing partners through a data-driven marketplace. In spring 2023, Chief Financial Officer Mei Lin was navigating the complex post-merger integration of numerous independent “mom-and-pop” dealerships into the company’s corporate structure. Lin had introduced a finance-first .....more

Teaching note for product W49351.

Teaching note for product W50156.

Happy Lamb International Catering Chain (Happy Lamb) was an international hot pot restaurant chain, founded in Boston in 2016 and since steadily expanding to 40 stores outside China. From inception, Happy Lamb remained committed to its core concept of Mongolian hot pot, adopting a strategy focused on Western markets. The company actively pursued localization throughout its globalization process—from building product competitiveness and supply chain .....more

Cascadia Seaweed Corp. (Cascadia) was a vertically integrated regenerative aquaculture company based in British Columbia. Cascadia cultivated kelp on First Nation–owned ocean tenures and processed it into seaweed-based biostimulants and animal feed additives for the agricultural sector. In July 2025, cofounder and chief executive officer Michael Williamson faced a pivotal scaling decision. Following a CA$4 million Series A financing, the company was .....more

In February 2026, Andrew Money, vice-president of flight operations and chief pilot at Chartright Air Group (Chartright), faced a strategic question about how to sustain and scale of the people-first culture that had become the company’s most significant competitive advantage. Chartright was founded in 1987 and had been led since 2003 by Adam Keller, its president. Keller had transformed a struggling 5-aircraft operator into Canada’s largest private .....more

Teaching note for product W50184.

Teaching note for product W49067.

The term Sephora kids referred to young children who showed significant interest in beauty products, such as skin care and makeup. The ethics of targeting young children was debatable. At the same time, kids' interest in beauty products was expected to remain strong. Also, only one-third of Sephora kids were spending their money at Sephora (the beauty retailer owned by Moet Hennessy Louis Vuitton (LVMH)). In Canada, Shoppers Drug Mart Inc. (Shoppers .....more