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BlewMinds: Leveraging Influencer Communication Strategies
作者姓名:Puja Agarwal; Neera Jain;
商品類型:Case (Field)商品編號:W25336
出版日期:2022/02/28內容長度:11 頁

In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly through .....more

Leadership Communication Competencies: A Foundational Building Block For Embodying Executive Presence
作者姓名:Kanina Blanchard; Lucas Monzani; Mary Weil;
商品類型:Note商品編號:W27042
出版日期:2022/01/28內容長度:7 頁

This note introduces a leadership communication competencies framework as part of the embodying executive presence model. The model can be leveraged in the education and development of leaders seeking to improve their skills associated with having impact and influence, enhancing their persuasive capabilities, and their ability to inspire others.

BlewMinds: Leveraging Influencer Communication Strategies - Teaching Note
作者姓名:Puja Agarwal, Neera Jain
 商品編號:W25337
出版日期:2022/02/28內容長度:16 頁

Teaching note for product W25336.

Moderna: In Search of a Competitive Edge in the COVID-19 Vaccine Race
作者姓名:Saurabh Bhattacharya; Arpita Agnihotri;
商品類型:Case (Pub Mat)商品編號:9B21M058
出版日期:2021/06/08內容長度:15 頁

Moderna, Inc. (Moderna), a US biotech start-up, was a contender in the race to develop a COVID-19 vaccine. On November 23, 2020, Moderna announced success in the third-stage clinical trial of its COVID-19 vaccine, soon after larger rival Pfizer Inc. (Pfizer), partnering with BioNTech SE, had reported the successful clinical trial results of its own vaccine. However, large-scale vaccine production was a challenge for Moderna, and its chief executive .....more

Families First: Leveraging Technology to Build Customer Relationships
作者姓名:Francine Schlosser, Shaminder Kaur Wahid, Marcia Azevedo
商品類型:Case (Field)商品編號:9B21A025
出版日期:2021/08/20內容長度:13 頁

By June 2020, the entrepreneurial, client-focused funeral home company Families First Funeral Homes & Tribute Centre (Families First) had expanded to four branches in the Windsor-Essex region of Ontario, Canada. Families First had served families across the region for nearly 25 years as it manoeuvred through the information era and dealt with changing dynamics in the funeral services industry; changing regional demographics; cultural elements; .....more

Families First: Leveraging Technology to Build Customer Relationships - Teaching Note
作者姓名:Francine Schlosser; Shaminder Kaur Wahid; Marcia Carvalho de Azevedo;
 商品編號:8B21A025
出版日期:2021/08/20內容長度:10 頁

Teaching note for product 9B21A025.

Lyft Vehicle Services: Building Trust and Repairing a Value Proposition (Simplified Chinese version)
作者姓名:Mathew Taylor; Eric Janssen;
商品類型:Case (Pub Mat)商品編號:W28192
出版日期:2022/03/23內容長度:9 頁

It was 2019, and the senior manager of strategy and business operations at Lyft Inc. (Lyft), headquartered in San Francisco, had been tasked with helping the company expand its existing vehicle services infrastructure to include individual riders, also known as end users, in addition to drivers. She had information about the competitive landscape within the industry, along with valuable insights from interviews Lyft had facilitated with potential .....more

Homeland Foods: Fruit to be Shared
作者姓名:Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden, Grace de Gelder
商品類型:Case (Field)商品編號:W25547
出版日期:2022/05/06內容長度:8 頁

In January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, gourmet .....more

Homeland Foods: Fruit to be Shared - Teaching Note
作者姓名:Laurie George Busuttil, Vahagn Asatryan, Susan Van Weelden
 商品編號:W25548
出版日期:2022/05/06內容長度:9 頁

Teaching note for product W25547.

INK PPT: Quit or Continue - Teaching Note
作者姓名:Damini Gera, Shailja Agarwal, Rakesh Gupta
 商品編號:W26612
出版日期:2022/06/29內容長度:13 頁

Teaching note for product W26611.

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