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Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries

Lina Daouk-Oyry; Dima Jamali

商品編號:9B13M106
出版日期:2013/12/20
再版日期:2016/11/29
商品來源:
商品主題:General Management/Strategy; International Business; Communications
商品類型:Case (Field)
涵蓋議題:Social development;Internet;social media;Lebanon
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Lebanon
產業:Information; Media & Telecommunications
事件年度:2011

Shankaboot, the world’s first Arabic-language web series, was created in Lebanon as a social development project carrying forward the following message: “to defy traditions and explore taboos. The overarching vision was to use the web to create a forum for raising awareness, sharing alternative viewpoints and generating constructive discussions about the social issues that were often experienced by Arab youth, but which no one dared to speak up about. The project was a resounding success and received a 2011 International Digital Emmy Award. In July 2011, the producer of the web drama was approached by potential funders to scale up the Shankaboot project to the rest of the Arab world. She had to decide where Shankaboot could expand to, given censorship laws and Internet connectivity levels in the region.

教學手冊:Shankaboot: Extending the Web Series from Lebanon to Other Arab Countries - Teaching Note
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