TerrAscend: Planting the Seeds of Growth
商品編號：W49244
出版日期：2026/04/20
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Field)
涵蓋議題：Cannabis Sales;General Management;Strategic Alternatives;Medical Cannabis;Regulated Industry;Bill C-45;ACMPR;Cannabis IPO
難易度：3 - Undergraduate
內容長度：10 頁
地域：Canada
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2017
In July 2017, TerrAscend Corp. (TerrAscend), a Canadian cannabis company, faced pivotal decisions as it prepared for legalization of recreational cannabis. Led by chief executive officer and cofounder Basem Hanna, the company had secured a cultivation license and launched Terra Health Network Inc. to build credibility with physicians. Yet, TerrAscend remained pre-revenue, with limited cash and growing competition. Hanna weighed four paths: maintaining the status quo, signing a wholesale deal with Aphria Inc., expanding to the US via a CA$52.5 million equity infusion from JW Asset Management LLC, or selling the business outright. The case explores growth strategy, valuation, and risk in a rapidly evolving industry.
教學手冊：TerrAscend: Planting the Seeds of Growth - Teaching Note
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