Growcer Inc. (Growcer) was a Canadian manufacturer of plug-and-play modular farms. In a bid to scale up operations and make it easier for customers to mobilize the capital investment of CA$300,000 required to buy the company’s flagship product, the chief executive officer was examining two options: (1) partner with a Canadian commercial bank known for its small-business lending, entrepreneur-friendliness, and sustainable lending practices or (2) launch an internal fund that could finance customers directly and Growcer bear the risks and rewards on its own. Which option would allow Growcer to scale faster?
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