ERTAGRO (ERT), a fruit wholesale distributor in Azerbaijan, was facing significant challenges in managing its banana ripening process. A partner at ERT struggled with either excess inventory leading to waste or insufficient ripe bananas resulting in lost sales. The company imported F-brand and L-brand bananas from Ecuador, each with different ripening times, and also offered ripening services to competitors. To address the issues, a consultant recommended a linear programming (LP) approach to optimize ordering, capacity utilization, and profitability.
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