After the Tank: Choosing the Right Capital to Scale Iceberg
商品編號：W49103
出版日期：2026/05/29
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：Scaling Models, FOFO, COCO, FIFO;Franchising, PE/VC Funding;Founder-led ventures
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：India
產業：Retail Trade
事件年度：2024
This case examines the strategic dilemma faced by the founder of Iceberg Organic Ice Creams (Iceberg) in September 2024 following an unsuccessful attempt to raise equity through Shark Tank India. Since its founding in 2013, Iceberg had experimented with scaling models, including company-owned, company-operated (COCO) growth and rapid franchise-owned, franchise-operated (FOFO) growth. While franchising enabled rapid expansion, it also exposed deep misalignments around control, margins, and organizational capability. As Iceberg repositioned itself as a premium, organic, brand, capital investment and execution demands increased. The founder had to reassess not just how to fund growth, but which form of capital and operating model could support sustainable scaling without undermining brand integrity—COCO, FOFO, private equity or venture capital (PE or VC), or franchise-invested, company-owned and -operated (FICO).
教學手冊：After the Tank: Choosing the Right Capital to Scale Iceberg - Teaching Note
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