Schneider Electric (SE) acquired Larsen and Toubro (L&T) Limited’s electrical and automation business in 2020, with rights to use the L&T Switchgear brand for five years. As this period closed, SE began transitioning the portfolio to Lauritz Knudsen Electrical and Automation (LK), launching the new brand in May 2024. The change was about more than just legal or marketing; it was a shift in identity in one of SE’s most critical markets. Employees .....more

In August 2024, Richard Kung, the newly appointed director of Asian business at Akira Spring Co. Ltd. (Akira Spring), faced a critical negotiation. Akira Spring, a Japanese automotive springs manufacturer, was competing to provide components for a power back door system to Kern, a leading German automotive parts supplier. The deal was valued at €27 million and had potential for continued collaboration worldwide. What began as product specification .....more

In 2016, two women with no prior background in business management or entrepreneurship founded the slow-textile brand Lena Ladakh in India’s Ladakh region. The founders were concerned about migration of nomadic communities from the cold desert of Changthang within the region where pashmina goats were raised. They worried about the gradual loss of Ladakh’s artisanal cultural heritage, so they set out to create a venture aimed at preserving livelihoods .....more

PolyMax Pipes Pvt. Ltd. (PolyMax), a premium chlorinated polyvinyl chloride pipe brand built on plumber advocacy, faced weakening front line engagement despite strong distribution and rising housing demand. Of 200,000 registered plumbers, only about 10,500 were active monthly as claim rejections reached 50–60 per cent and payouts lagged two to three months. Opaque manual loyalty processes eroded trust while rivals like Supreme Industries Ltd. and .....more

In September 2025, Harvinder Singh Chopra, the chair of the board of Piccadily Agro Industries Ltd., a listed, promoter-led company, faced an unconventional challenge. The firm’s award-winning premium whisky, Indri Single Malt Indian Whisky (Indri), had achieved rapid global success, winning more than 65 awards and selling over 100,000 cases within two years. Yet some stakeholders questioned the brand’s legitimacy and called for a boycott due to the .....more

In April 2025, Linda Hasenfratz, executive chair of Linamar Corporation, needed to evaluate the strategic response scenarios available to the company in light of new tariffs imposed by the Trump administration and the resultant disruptions in the company’s North American business. <br><br>Linamar had grown from a one-person machine shop in 1966 to a global company with 75 manufacturing locations worldwide, employing more than 33,000 people. .....more

In October 2022, Adidas Group faced a significant public relations crisis involving its long-standing partnership with Kanye West, by then legally known as Ye. After terminating the partnership, Adidas was left with a substantial inventory of Ye-designed Yeezy sneakers and uncertainty about how to manage it. At the same time, Adidas was dealing with a shareholder lawsuit, with investors claiming the company failed to adequately disclose the risks .....more

Brimstone Energy was founded with the goal of decarbonizing cement production. The founders adopted a “learn first” philosophy: develop the technology, build a pilot plant, gather cost and performance data, then choose a commercialization strategy. Patient investors and the U.S. Department of Energy (DOE) had provided $270 million to fund this approach, when, in June 2025, the DOE terminated its grant, which amounted to almost two-thirds of the company’s .....more

In 2026, Stephanie Pope, president of Boeing Commercial Airplanes—a division of the Boeing Company (Boeing)—led the company at the most challenging time in its history. In 1997, Boeing had merged with McDonnell Douglas Corporation to take advantage of business model synergies amid a downturn in military and commercial aviation spending. A series of in-air disasters along with multiple groundings over the past 15 years had shaken confidence in the .....more

In early 2024, just weeks before finalizing the next international collection cycle, Aziza Serghini, the eighth-generation leader of Poterie Serghini, faced a pivotal strategic decision. The Moroccan pottery business had evolved from a local workshop into a supplier for leading global luxury houses, gaining visibility in elite design circles through business-to-business (B2B) partnerships. However, this model left the brand largely invisible to end .....more