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Boeing: The Legacy of Post-Merger Business Model Integration

Daniel Clark

商品編號:W49265
出版日期:2026/04/02
再版日期:
商品來源:
商品主題:General Management/Strategy; Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Aviation;Business Model Integration;Mergers & Acquisitions;Crisis Management;Loss of Trust;Aircraft Manufacturing
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:United States
產業:Manufacturing
事件年度:2026

In 2026, Stephanie Pope, president of Boeing Commercial Airplanes—a division of the Boeing Company (Boeing)—led the company at the most challenging time in its history. In 1997, Boeing had merged with McDonnell Douglas Corporation to take advantage of business model synergies amid a downturn in military and commercial aviation spending. A series of in-air disasters along with multiple groundings over the past 15 years had shaken confidence in the company and produced six straight years of losses for Pope’s division. She needed to examine the legacy of the 1997 merger and determine how to move Boeing forward amid negative press and financial difficulties.

教學手冊:Boeing: The Legacy of Post-Merger Business Model Integration - Teaching Note
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