Indri Single Malt: Raise a Toast or Face Testing Times?
商品編號：W48710
出版日期：2026/05/07
再版日期：
商品來源：
商品主題：General Management/Strategy; Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：corporate governance;reputational risk;legitimacy;brand governance;ethical leadership;promoter-led firms
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Manufacturing
事件年度：2025
In September 2025, Harvinder Singh Chopra, the chair of the board of Piccadily Agro Industries Ltd., a listed, promoter-led company, faced an unconventional challenge. The firm’s award-winning premium whisky, Indri Single Malt Indian Whisky (Indri), had achieved rapid global success, winning more than 65 awards and selling over 100,000 cases within two years. Yet some stakeholders questioned the brand’s legitimacy and called for a boycott due to the promoter’s past criminal conviction. Chopra needed to decide whether and how the company should respond. Should Indri’s strong market performance and global recognition be allowed to speak for themselves, or should the board intervene more actively to reshape leadership visibility and brand governance to mitigate reputational risk?
教學手冊：Indri Single Malt: Raise a Toast or Face Testing Times? - Teaching Note
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