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Brimstone Energy: Concrete Solutions to Carbon Emissions

Michael E. Raynor, Thomas Watson

商品編號:W49303
出版日期:2026/04/17
再版日期:
商品來源:
商品主題:Strategy; Sustainability
商品類型:Case (Pub Mat)
涵蓋議題:innovation entrepreneurship start-ups
難易度:4 - Undergraduate/MBA
內容長度:24 頁
地域:United States
產業:Manufacturing
事件年度:2025

Brimstone Energy was founded with the goal of decarbonizing cement production. The founders adopted a “learn first” philosophy: develop the technology, build a pilot plant, gather cost and performance data, then choose a commercialization strategy. Patient investors and the U.S. Department of Energy (DOE) had provided $270 million to fund this approach, when, in June 2025, the DOE terminated its grant, which amounted to almost two-thirds of the company’s total funding.

Brimstone now had to choose a commercialization strategy without the information or experience that was supposed to guide its strategy. What should its path forward be now?

教學手冊:Brimstone Energy: Concrete Solutions to Carbon Emissions - Teaching Note
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