Voestalpine AG (B)

Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett; Brett Matthews

商品編號：9B07M033
出版日期：2008/06/02
再版日期：2009/03/07
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：International Expansion;Strategy Execution
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Austria
產業：
事件年度：1989

This supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.

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