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Laila's Move: Navigating Change in Qatar's Telecom Sector

Mazi Raz, Salman Alsoufi

商品編號:W47509
出版日期:2025/12/18
再版日期:
商品來源:
商品主題:General Management/Strategy; Organizational Behaviour/Leadership
商品類型:Case (Gen Exp)
涵蓋議題:Power and politics;Career advancement;Leadership development;Organizational transformation;Middle management
難易度:5 - MBA/Postgraduate
內容長度:7 頁
地域:Qatar, United Arab Emirates
產業:Information; Media & Telecommunications
事件年度:2025

In 2025, Laila, a senior manager at DuneStream Telecommunications (DST) in Qatar, faces a difficult career crossroads. She finds herself increasingly marginalized within an organization undergoing rapid and disorienting change. A recent merger has transformed DST from a relationship-driven telecom operator into a compliance-focused digital platform company. As the company’s structure shifts, norms of discretion and entrepreneurial pacing have been replaced by standardization, procedural oversight, and diminished autonomy.

Laila’s technical strengths and network of trusted relations now seem to carry less weight. Her manager remains a source of mentorship and protection, but his role is rumoured to be under review. Most troubling, the signals of erosion have been gradual and ambiguous. By the time she recognizes the magnitude of the shift, significant ground has already been lost. When Laila receives a confidential nomination for a leadership development program, she cannot tell whether this represents a genuine investment in her future or a strategic retention move. At the same time, a concrete offer from a digital infrastructure firm in the United Arab Emirates presents an alternative path. The opportunity promises stability and visibility, but would require leaving behind her extended family support network and a company she once believed in.

教學手冊:Laila's Move: Navigating Change in Qatar's Telecom Sector - Teaching Note
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