This case looks at Nawabi Fries, an experiential entrepreneurship project in an undergraduate course at the Islamia University of Bahawalpur. To move beyond traditional simulations, the instructor turned the classroom into a real-world venture lab. Students worked with Muhammad Asif, a daily-wage labourer facing serious financial hardship. Guided by effectuation theory and value-creation teaching, the students and Asif built a micro-enterprise with very limited resources. They dealt with funding shortages, market uncertainty, product changes, and regulatory challenges. The case explores what the students learned, the ethical issues they faced, and the fragility of poverty-alleviation ventures. It ends with a decision about how Asif’s venture can be made sustainable without fostering dependency.
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