The co-founders of the custom bra company DOUBL were facing the dilemma of how to achieve all of the stand-out features they envisioned their product having. Notably, they were struggling to develop the custom fit they had dreamed of for their product and deciphering how to build it in the low-skill Canadian garment economy. The founders had to make a decision about whether to persevere with their dream product and brand positioning, or forfeit one .....more

The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

In May 2021, Chief People Officer Samira Eramdani needed to identify the optimal way to expand the operations of Gebeya Inc. (Gebeya). For the past few years, Gebeya had grown its virtual platform, which matched freelancers with companies that needed their services. There was strong engagement by both talent and clients with Gebeya’s offerings, and it was time to seize the next opportunity. In terms of location, Gebeya planned to pursue all geographical .....more

Omoyemi Chukwurah, chief executive officer of Seams & Stitches Ltd., had optimized production through labor specialization and performance-based pay, alongside regular training initiatives. By 2023, however, she grew concerned that these systems hindered her production staff’s professional growth. Additionally, contract workforce structuring led to dissatisfaction among lower-grade employees who lacked the benefits enjoyed by higher-grade staff. .....more

On June 16, 2024, the chief executive officer (CEO), founder, and director of V21 Group of Ventures (V21), a real estate conglomerate based in Pune, India, was preparing to meet with members of a housing society in Mumbai to finalize the agreement for a residential reconstruction project. While the CEO had successfully built five real estate ventures, this was V21’s first project in the challenging field of real estate development, and it presented .....more

Winsol, located in Addis Ababa, Ethiopia, was a company that manufactured solar charging products for farmers in rural Ethiopia. The company could not keep up with demand, and its founder wanted to move to an industrial park to expand operations. However, Winsol needed to meet the following qualifications within one year of moving into the park: have more than 30 employees; produce import substitutes or exportable products; and have registered business .....more

This case explores the journey and strategic dilemmas of Tech-Tailor Solutions Private Limited, an Indian custom tailoring start-up. Starting with men’s garments in Bangalore, it expanded into women’s wear, business-to-business, international, sustainable, and business-to-government-to-business segments. Facing intense competition, the team evaluated four strategic options to boost customer engagement: artificial intelligence-powered support, augmented .....more

The founder of Shanshi Rock Climbing Gym in China faced a critical decision in July 2024. After building Chongqing’s largest indoor climbing facility through innovative strategies—including women-centric programs, dynamic route updates, and social media-driven community engagement—she had to now choose between expansion and consolidation. China’s climbing market was booming, and Chongqing’s untapped potential tempted the founder to expand. Yet challenges .....more

By the end of 2024, Amar Chitra Katha Pvt. Ltd. (ACKPL), an Indian publisher renowned for its iconic and extensive cultural content, was navigating the difficulties of a digital-first world. This case study examines ACKPL’s product portfolio, its forays into digital media and entertainment, and its competition from established and up-and-coming publishers. ACKPL faced two core challenges in maintaining sustainable growth. First, the brand had to decide .....more

In June 2024, Shweta Verma, the founder and chief executive officer (CEO) of Ginny’s Planet Pvt. Ltd. (Ginny’s Planet), faced a pivotal decision: Should she continue with her company’s subtle but too cautious messaging or launch a bold new campaign to reach more people? Ginny’s Planet was a Delhi-based social enterprise whose signature product, the Ginny doll, was designed with physical differences to foster empathy and normalize disability. The company .....more