Winsol: An Opportunity For Solar Expansion
商品編號：W41810
出版日期：2025/10/01
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：Africa, startup, growth
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Ethiopia
產業：Utilities
事件年度：2021
Winsol, located in Addis Ababa, Ethiopia, was a company that manufactured solar charging products for farmers in rural Ethiopia. The company could not keep up with demand, and its founder wanted to move to an industrial park to expand operations. However, Winsol needed to meet the following qualifications within one year of moving into the park: have more than 30 employees; produce import substitutes or exportable products; and have registered business capital of US$450,000. Winsol had three options: expand using model farmers, partner with microfinance institutions, or expand to neighbouring countries. Before the founder could decide which option to pursue, he needed to fully understand the external environment and competition, and his company's strengths and weaknesses.
教學手冊：Winsol: An Opportunity For Solar Expansion - Teaching Note
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