Chaitsi Ahuja, founder and CEO of Brown Living, was discussing the firm’s future with her teammates. Ahuja started Brown Living in 2019 with a vision for a zero-waste lifestyle and used a marketplace model to partner with other brands and artisans and offer sustainable products for consumers. It strove to maintain a 100 per cent green supply chain and was guided by its Brown Lens method to ensure accurate green assessments of every product. But it faced challenges, not only from e-commerce giants like Amazon but also emerging sustainable product platforms in the Indian market. Ahuja and her team were contemplating expanding into electrical and electronic products, where the scope of green products was restricted and ways of reducing carbon footprints were limited. Could Brown Living remain sustainable while scaling up the business?
看看哪些人也有訂購？