Zhejiang Ideal Technology Co. Ltd. (ZITC), a high-tech enterprise affiliated with Zhejiang University and Zhejiang University of Technology, was dedicated to system integration and software technology. Founded in 2005, ZITC provided informatization solutions for government and city agencies and design and engineering services for buildings with intelligence. As China’s health care informatization path became apparent, accompanied with strong policy support and a change of demographic, ZITC’s founder, He Xiongxiong, realized it was time to make a change. Now the key question was, as a new entrant into the health care information technology (IT) market, what was the most focused business strategy for the company?
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