Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Zhejiang Ideal Technology Co. Ltd. (ZITC), a high-tech enterprise affiliated with Zhejiang University and Zhejiang University of Technology, was dedicated to system integration and software technology. Founded in 2005, ZITC provided informatization solutions for government and city agencies and design and engineering services for buildings with intelligence. As China’s health care informatization path became apparent, accompanied with strong policy .....more

This case outlined the journey of LUSTER LightTech Company Limited (LUSTER), a leading innovator in the machine vision industry, as it prepared to issue its initial public offering (IPO) on the Science and Technology Innovation Board (STAR Market) of the Shanghai Stock Exchange. After receiving approval for its IPO, LUSTER faced a challenging economic environment and a declining A-share market. The company was left grappling with critical issues: .....more

In early 2025, the looming ban of the popular social media application TikTok in the US prompted hundreds of thousands of American TikTok users to flood into REDnote, a Chinese social media application that was similar to TikTok but defaulted to the Mandarin Chinese language. Labelled with the “TikTok refugees” hashtag, these newcomers overcame language and other sociocultural barriers to communicate with local Chinese users in the application, considering .....more

Hao Liang, the founder and chairman of Zhengzhou Hanbao One Food Co. Ltd. (Hanbao One), convened a meeting with senior management at headquarters to discuss the company’s future development strategy. Founded in 1991, Hanbao One had become a major supplier of hamburger buns to large Western fast food brands in China. But consumer demand for more diverse and health-oriented bakery products had begun to grow along with the popularity of baked goods in .....more

Proton Holdings Berhad (PROTON), Malaysia’s first national car brand, had long been a dominant player in the domestic market and a leading brand in Southeast Asia. However, its performance since 2005 had consistently declined. In 2017, Zhejiang Geely Holding Group (Geely) became a partner by acquiring a 49.9% equity stake in PROTON and dispatched Chunrong Li, PROTON’s chief executive officer, from China to Malaysia to turn the struggling automaker .....more

Huangling was a Chinese scenic rural destination that became popular with travellers when Wuyuan Huangling Cultural Tourism Co. Ltd. restored the destination and launched it in 2014 as an indigenous cultural tourist destination. However, despite initial success, tourist growth at Huangling began to slow around 2019. The general manager, Wu Xiangyang, expanded the tourism destination with seasonal events, specialty homestays, and local cuisine, but .....more

Alibaba was a leading online platform for cross-border business-to-business trading. Founded by Alibaba Group Holding Limited in 1999, the platform was committed to constant digital innovations that enabled registered users to overcome various obstacles in international transactions, encompassing order acquisition, customs clearance, global logistics, cross-border payments, and partner credibility. However, only a small fraction of small and medium-sized .....more

Longchuan Green Oil Agricultural Development Co. Ltd. (Green Oil) was founded in Guangdong, China in January 2015. The founder’s unwavering pursuit for sustainable development led the company to overcome initial technical challenges and mid-stage struggles in market expansion and product line development. With new technologies and use of pure pesticide-free camellia seeds, Green Oil led the market in terms of product quality, research and development, .....more

On December 1, 2022, Apple Inc.’s chief executive officer Tim Cook was facing a hearing in U.S. Congress and media scrutiny about Apple’s involvement in China. For years, Apple had manufactured many of its products in China, and Cook faced questions about his views regarding protests and human rights in China, Apple’s role in it, and its relationship with the Chinese Communist Party. Significant shifts were taking place in U.S.–China trade relations, .....more