Yisi Changtian’s Growth Strategy: Scale or Specialize
商品編號：W49315
出版日期：2026/05/04
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：AI, Startup, SaaS platform, dual track
難易度：5 - MBA/Postgraduate
內容長度：14 頁
地域：China
產業：Professional; Scientific; and Technical Services
事件年度：2025
Yisi Changtian (Nanjing) Digital Intelligence Technology Co. Ltd. was an artificial intelligence (AI) start-up in Nanjing, China, focused on automated machine learning. By March 2025, it had validated demand through its consumer-end (C-end) software-as-a-service (SaaS) product and attracted early adopters through content-led community operations. Meanwhile, business-end (B-end) inquiries were increasing, including requests for private deployment, proposals to co-develop industry applications, and project-based engagements. With a small team and limited runway, general manager Guo Chen faced a key decision in December 2025: over the next 12–18 months, should the firm prioritize B-end industry verticalization, scale the C-end SaaS platform, or pursue a selective dual-track approach that preserved platform momentum while monetizing carefully chosen enterprise opportunities?
教學手冊：Yisi Changtian’s Growth Strategy: Scale or Specialize - Teaching Note
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