In May 2021, Chief People Officer Samira Eramdani needed to identify the optimal way to expand the operations of Gebeya Inc. (Gebeya). For the past few years, Gebeya had grown its virtual platform, which matched freelancers with companies that needed their services. There was strong engagement by both talent and clients with Gebeya’s offerings, and it was time to seize the next opportunity. In terms of location, Gebeya planned to pursue all geographical .....more

A junior associate at a consulting firm is startled to realize that she may have accidentally sexually harassed a colleague during a passing conversation. She wonders if she was in the wrong and is left worried that her reputation and relationship with the person may be damaged. The case explores what to do when a workplace interaction goes awry, from both the victim and perpetrator perspective. The theoretical basis of the discussion relies on the .....more

Baseline Solidarity Cooperative in Artificial Intelligence (Baseline) was a solidarity co-operative located in Quebec City, Canada. It offered artificial intelligence (AI) consulting and development services that aspired to be different than the usual Silicon Valley response and considered social justice issues. By late 2023, the co-op was past the initial start-up hurdles, and the members were ready to position Baseline to grow, but they wanted to .....more

In mid-2022, Simerneet Singh, founding and managing partner of Singh & Kaur Partners, a leading full-service law firm headquartered in Bangalore, India, faced mounting internal resistance after introducing a new group of non-legal professionals to drive practice development. Seeking to enhance collaboration and client management, the firm had also rolled out a data management tool designed to consolidate client and prospect information. However, .....more

In April 2017, Tom Jones, the new managing partner of Pearce & Pearce, an English law firm, was planning to deliver a speech to the firm’s partners and lawyers. His first address would outline his long-term vision to increase the firm’s PEP from ￡0.9 million to ￡2.0 million by 2027 as well as his short-term plan to move the firm from its current position within the top 10 English firms to a spot within the top three, based on profit per equity .....more

Nolan Anderson, chief technology officer of Auxe, a service-based tech company, needed to identify profitable growth opportunities following sluggish performance. Auxe operated a two-sided marketplace, like Uber Technologies Inc. or Zomato, connecting technicians with customers for TV installations. Contractors were used to drive growth, which led to some quality control issues. Anderson was considering three strategies: expanding products by offering .....more

In 2023, Puthran & Associates, an all-women intellectual property law firm in India, was grappling with challenges in employee retention as women employees resigned or relocated due to family commitments. Elizabeth Puthran, the firm’s founder–partner, believed strongly in her founding policy decision that P&A be an all-women team of lawyers and attorneys. Yet with the increasing departures of its employees, the firm needed to balance maintaining .....more

In August 2024, the founders of Advancer Group (Advancer), Australia’s first AI-powered expert assistant for human resources (HR), needed a strategy that would best meet the varied interests and concerns of all potential stakeholders. Their goal was to help Australian managers and team members be more productive and efficient, thereby supporting business growth, by integrating artificial intelligence (AI) with human HR advisors. Although the entrepreneurs .....more

Velmenni, founded in 2014, was India’s first start-up company to venture into the realm of light communication and carry out research and development for commercializing light fidelity (LiFi) technology. After overcoming various technological and market hurdles, Velmenni had been able to make a few advancements by deploying pilot products with potential customers. However, the company lacked a continuous source of revenue. At this critical juncture .....more

Rillea Technologies (Rillea) was a software-as-a-service provider for the chemical safety and compliance industry whose main product was SDS RiskAssist, a software package for managing electronic versions of the safety data sheets required by companies and organizations whose employees need to handle potentially dangerous chemicals. In January 2022, Lisa and Rob Hallsworth, Rillea’s co-founders, set themselves the goal of maximizing their company’s .....more