Melo Interiors: Preserving the Personal Touch vs. Scaling Up
商品編號：W47379
出版日期：2026/02/18
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：entrepreneurial growth;founder-led venture;scaling challenges;brand identity and differentiation;make-or-buy decision
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Professional; Scientific; and Technical Services
事件年度：2025
In early 2025, Melo Interiors (Melo), a boutique interior design firm in Kerala, India, faced growing strain after building a premium reputation for its personal touch. Rapid referrals, celebrity visibility, and client expectations brought success but also financial stress, rework, and dependence on the founders’ constant oversight. As co-founder Lekshmi Gayathri prepared to relocate to Bengaluru, she had to decide if Melo could pursue growth through a boutique focus, hybrid execution, subcontracting, or geographic expansion without compromising the trust, quality, and authenticity that defined its brand.
教學手冊：Melo Interiors: Preserving the Personal Touch Versus Scaling Up - Teaching Note
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