EEVengers: Open Source to Sales
商品編號：W49498
出版日期：2026/04/20
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：Marketing Management;Promotion;Advertising;Engineering;Entrepreneurship;Manufacturing;Research & Development;Oscilloscope
難易度：3 - Undergraduate
內容長度：7 頁
地域：Canada
產業：Professional; Scientific; and Technical Services
事件年度：2025
In July 2025, EEVengers, a start-up in the test and measurement industry, was preparing to ship its first product, the ThunderScope, an open-source computer-based oscilloscope. The founder aimed to build the company’s reputation as a reliable, high-quality brand while generating $300,000 in revenue and $35,000 in profit by January 2026. To achieve these goals, the founder needed to develop a focused marketing plan that included decisions on target market, promotion, price, and product alternatives.
教學手冊：EEVengers: Open Source to Sales - Teaching Note
補充材料：