Tongwei: Specialization or Integration
商品編號：W39360
出版日期：2025/09/01
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：Photovoltaic;Green Energy;Green Energy Industry Chain
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：China
產業：Manufacturing
事件年度：2023
Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early 2023, facing increasing competition and a growing trend towards industry integration, Tongwei considered whether to fully integrate its industry chain, pursue partial integration, or continue with its specialization strategy.
教學手冊：Tongwei: Specialization or Integration - Teaching Note
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