The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

In April 2024, Google LLC (Google), headquartered in Mountain View, California, found itself grappling with a complex dilemma related to Project Nimbus, a US$1.2 billion contract to provide cloud services for the Israeli government. Google faced mounting internal opposition from employees who raised concerns about the potential use of its technology in military applications. This internal unrest was part of a broader movement within the company, advocating .....more

Red Bull Racing, a high-profile Formula 1 (F1) motorsport team, was gearing up for the beginning of the 2024 season. With increased viewership and scores of new fans due to the Netflix docuseries Drive to Survive, F1 was enjoying a surge in popularity. Red Bull Racing’s star driver was the favourite to win the upcoming season-opening race in Bahrain. But then the scandal hit: On February 5, 2024, news broke that Team Principal Christian Horner had .....more

In late December 2023, Avani Sarkar, co-founder of Modi Toys, reflected on the brand’s five-year journey. Modi Toys, founded in 2017 by Sarkar and her brother Viral Modi, offered plush toys and books rooted in Hindu culture. Their first product, Baby Ganesh, sold out within three weeks, and the brand had since expanded to sell nearly 100,000 items across 50 states and 60 countries. However, despite Modi Toys’ significant spending on advertising, strong .....more

The chief executive officer and chair of PostTag Group Ltd., explored opportunities in the electric vehicle (EV) space to stay relevant amid a competitive and evolving market. They considered the launch of GrazEV Ltd. (GrazEV) and focused on efficient EV charging solutions. Factors such as market demand, infrastructure, and competition were considered in making the strategic decision of where to locate EV charging stations in England. The central .....more

In April 2017, Tom Jones, the new managing partner of Pearce & Pearce, an English law firm, was planning to deliver a speech to the firm’s partners and lawyers. His first address would outline his long-term vision to increase the firm’s PEP from ￡0.9 million to ￡2.0 million by 2027 as well as his short-term plan to move the firm from its current position within the top 10 English firms to a spot within the top three, based on profit per equity .....more

Burberry Group plc (Burberry), the 169-year-old luxury British brand, reported a major fall in its brand value and profits amid a slowdown in demand for luxury goods in Asia and the United States. Other luxury brands also reported slowdowns, but Burberry was facing the worst of it. In July 2018 the company made headlines for burning its unsold inventory, the start of one of Burberry’s most difficult periods. The fashion house tried to regain its place .....more

Handout supplement for product W38696.

A pub general manager (GM) at Stonegate Group (Stonegate), the largest pub company in the United Kingdom, was navigating severe personal and professional challenges related to mental health. Despite her career successes, she faced intense stress during a leadership program, leading to panic attacks and a subsequent breakdown. Her transition to a new role exacerbated her struggles, highlighting the pressures and mental health issues prevalent in the .....more