The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

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In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital presence of global celebrities, faced a strategic dilemma. The Milan, Italy–based firm had built a strong brand across platforms like Instagram and TikTok, but Riggio aspired to move into cinema, his original passion. He had three strategic options: deepening the firm’s focus on social-media management, .....more

In February 2024, Megatherm Induction Limited, a leading Indian manufacturer of industrial heating technologies, went public with a remarkable 83 per cent debut premium. The IPO offered financial momentum but also introduced investor scrutiny and strategic constraints. As competitive pressures intensified and emerging technologies reshaped the industry, Managing Director Satadri Chanda faced a critical decision: how to deploy the IPO proceeds. The .....more

Fortenova Group, the largest company in Southeast Europe, inherited a complex legacy when it emerged from the 2017 bankruptcy of its predecessor, Agrokor. While navigating a challenging economic environment and a complex structure burdened by significant Russian ownership, Fortenova Group achieved a remarkable turnaround, marked by improved financial performance, streamlined operations, and a renewed focus on its core businesses. The 2022 Russian .....more

In December 2024, Nik Mirkovic and Alex Tomic, the young co-founders of the Australian teeth whitening and toothpaste brand Hismile Pty Ltd. (Hismile), had grown their company from an initial A$20,000 investment a decade earlier to A$700 million in gross sales in 2024. Headquartered on the Gold Coast, Australia, Hismile pioneered the field of smilecare through a lean, agile approach based on an intense customer focus, grassroots social media influencer .....more

In early 2024, Megatherm Induction Limited (MIL) was facing a critical decision about whether to invest in digital twin technology (DTT) or explore alternative solutions to address operational inefficiencies such as downtime, outdated machinery, safety risks, and training gaps. The company’s chief information officer was given three months to assess DTT’s feasibility, risks, and financial impact while considering alternative strategies, including .....more

In April 2024, Google LLC (Google), headquartered in Mountain View, California, found itself grappling with a complex dilemma related to Project Nimbus, a US$1.2 billion contract to provide cloud services for the Israeli government. Google faced mounting internal opposition from employees who raised concerns about the potential use of its technology in military applications. This internal unrest was part of a broader movement within the company, advocating .....more

Red Bull Racing, a high-profile Formula 1 (F1) motorsport team, was gearing up for the beginning of the 2024 season. With increased viewership and scores of new fans due to the Netflix docuseries Drive to Survive, F1 was enjoying a surge in popularity. Red Bull Racing’s star driver was the favourite to win the upcoming season-opening race in Bahrain. But then the scandal hit: On February 5, 2024, news broke that Team Principal Christian Horner had .....more